IS YOUR EMAIL MARKETING COMPLIANT WITH CANADA'S ANTI-SPAM LAWS?
Make Certain Your Email Marketing Is Meeting CASL Compliance Guidelines
CASL compliance knowledge is a necessity for your business, to ensure you are not hit with fines and other penalties. Some elements of maintaining CASL compliance are:
- Obtaining express consent
- Disclosing your identity clearly
- Prominently displaying an unsubscribe action
Protect your business and ensure that your email marketing efforts align with Canadian Anti-Spam Legislation by:
- Assessing your current marketing activities
- Updating your forms and templates to comply with CASL
- Analysing your current lead/marketing database
- Identifying consent type provided (implied, express, none/unknown)
- Developing and maintaining your CASL compliance plan
Maintaining Your Email Marketing CASL Compliance
Once you’ve obtained express consent from your Canadian database to send ongoing communications, you will need to keep your emails in compliance. SEP provides strategies for clients that ensure CASL compliance, without adversely impacting marketing effectiveness.
Express Consent and CASL Compliance
When obtaining new contacts or customer information via an online lead form you must obtain “express consent” so that you can send follow-up communications, including business announcements and promotions. This includes displaying text that asks permission to send future communications, and a method for tracking people who do not want to receive communications.
CASL Compliance and Your Existing Email Database
CASL applies to your existing email database as well as new email acquisitions. As of July, 1 2017, it is up to you to obtain and document express consent for all contacts in your email marketing database.