Below follows a glossary of internet marketing terms. We will routinely add to this list and amend those definitions that are no longer are accurate. Please note, each term below is being defined as it relates specifically to online or internet marketing
Awards -
Badges -
Buying Process - A standard process that each and every person purchasing a product or service must go through. Understanding this 'buying process' is important to the practice of marketing.
DoFollow -
Keywords or Keyword Phrases -
Link Building -
Long Tail Keywords - Defined as keyword phrases that typically do not have significant search volumes, though also have much less competition. Typically, the more words in a keyword phrase, the more likely it is to be a long tail keyword, and the later the searcher is in the buying process!
Meta Tags -
NoFollow
Page Rank -
PPC -
Product Life Cycle -
Search Engine Spiders -
SEO -
Universal Search
Widgets -
