Google Grants empower nonprofit organizations to promote their missions and get donations online.
WHY USE AN AGENCY TO MANAGE YOUR GOOGLE GRANTS
For many nonprofits, the issue with Ad Grants comes after they have been accepted to the program, in working out how they can best use the allocated funds. Many nonprofits who try to manage Google Grants on their own struggle to put the Ad Grant to effective use. Failing to identify the keyword opportunities which exist to drive relevant audiences and donors to their website.
An agency, like Search Engine People, will create campaigns for each of your programs or areas of focus. We select keywords for each campaign, write ads to appear in search results, and continually test different versions to improve performance. As a result, driving an increase in donations from your Google Grant.
In just one month the SickKids Foundation saw an 86% increase in donations generated from Paid Search. The success continued through the remainder of the campaign, exceeding monthly donation targets by 390%.
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Marketing reports are one of the most important ways to provide the transparency necessary for executive management and sales teams to feel confident in your marketing process. It’s also an important way to ensure sales and marketing are working together to accomplish collective goals. Once you’ve incorporated a monthly marketing report into your workflow, you’ll begin to appreciate the extra analysis of your marketing efforts and the transparency it provides your entire company.