We Get Results For Nonprofit Organizations of All Sizes
GOOGLE FOR NONPROFITS
Ready to Grow Your Nonprofit and Get More Donations From Your Google Ad Grant?
WHY USE AN AGENCY TO MANAGE YOUR GOOGLE GRANTS
For many nonprofits, the issue with Ad Grants comes after they have been accepted to the program, in working out how they can best use the allocated funds. Many nonprofits who try to manage Google Grants on their own struggle to put the Ad Grant to effective use. Failing to identify the keyword opportunities which exist to drive relevant audiences and donors to their website.
An agency, like Search Engine People, will create campaigns for each of your programs or areas of focus. We select keywords for each campaign, write ads to appear in search results, and continually test different versions to improve performance. As a result, driving an increase in donations from your Google Grant.
What is the criteria for eligibility?
Canadian-Based Organizations: Must be registered as a Canadian Registered Charity, Canadian Federal Nonprofit or Canadian Provincial Nonprofit.
U.S.-Based Organizations: Must be registered as a charitable organization with the IRS and have 501(c)(3) status.
Must NOT be one of the following: a government entity, school, childcare center, academic institution, university, hospital or health care (medical) organization.
WHAT OUR CLIENTS SAY
Search Engine People are true experts in their field. They hit the ground running, on-boarding during an extremely busy time for the Foundation. They completed a full overhaul of our AdWords account and implemented new tracking all within a two-month period. On a weekly and monthly basis, we receive accurate, timely results alongside suggestions on how to continuously improve our activities. The SEP team tackles each new challenge with innovative thinking and results-driven strategy.
Laura Bradley
Senior Specialist, Digital Communications
SickKids Foundation
Need Help Navigating Google's New Policy Changes?
In January 2018, Google tightened up its regulations for charities with an existing Ad Grants account as part of a wider effort to improve the relevancy of its adverts.
Google’s major Ad Grant policy updates are designed to incentivize quality AdWords strategy and campaign builds. Google wants to see charitable organizations tracking conversions and understanding the revenue and impact a nonprofit’s Google Ad Grant account is generating. Whether you’re suspended, worried about being suspended, or want to make sure your account is as effective as it can be, we can help.
TRACK YOUR MARKETING PERFORMANCE
With Our Free ROI Tracking Templates
Marketing reports are one of the most important ways to provide the transparency necessary for executive management and sales teams to feel confident in your marketing process. It’s also an important way to ensure sales and marketing are working together to accomplish collective goals. Once you’ve incorporated a monthly marketing report into your workflow, you’ll begin to appreciate the extra analysis of your marketing efforts and the transparency it provides your entire company.
IN THE MEDIA
