Email Marketing Automation & List Management
For many businesses, their email list is one of the most valuable marketing assets they own. A well-maintained, up to date email list allows you to market directly to your existing and potential customers on a regular basis. In order to make the most of your email list, you should ensure your companys email marketing strategy includes careful list management and takes full advantage of automation opportunities.
Email Marketing Automation
Sending automated emails to prospects is an excellent way to keep your brand top of mind with your contacts. Using marketing automation software, Search Engine People can create personalized emails that are sent to your leads whenever they take a specific action. Whether youd like to have an email sent automatically after a customer downloads an eBook, or want to send a follow-up email a week after someone makes a purchase, our inbound marketing experts can design a customized automated email program that helps you nurture your prospects.
Email List Management & Segmentation
In order to maximize the effectiveness of your email marketing contacts, youll need the assistance of experts who can update, segment, and maintain your list. Email list management is an important part of any email marketing strategy, and is also necessary for your business to comply with any applicable email marketing regulations, such as the recent CASL law. Managing unsubscribers, bounced emails, spam reports and more can all be handled by SEPs Marketing Automation team to ensure your company can continue to send successful emails.
There are also many benefits to email list segmentation. By grouping your contact list based on their different interests, the actions theyve taken, or another factor, you can deliver more relevant emails that they are more likely to open and engage with. By segmenting your list and delivering highly relevant emails, you can drive 18 times more revenue than broadcast emails that are sent to your entire mailing list. Additionally, segmenting your email marketing contacts allows you to further personalize your emails and personalized emails can improve click-through rates by up to 14% and increase conversion rates by 10%!
For more information about how our email marketing automation and list management services can help improve your open rates, CTRs and more, get in touch with Search Engine People today!