What is a Google Penalty?
Google is constantly updating and refining their algorithm for ranking websites. If you have been performing any SEO work on your website since before 2012, there is a high probability that your domain has already been impacted by a Google penalty or algorithmic change, or could be in the near future.
If your domain is hit by a Google penalty, it can have a significant effect on your site traffic, your rankings in search engine results pages, and ultimately, your revenue. If you find that your site is no longer performing as well as it used to in the areas of organic traffic, organic rankings, or have seen a decrease in the number of pages bringing in organic traffic, you may have been affected by a penalty.
How Does SEP's Google Penalty Identification & Recovery Process Work?
Our SEO team will look into a number of factors that we know Google takes into account when penalizing a website. We'll analyze all aspects that could be contributing to your traffic loss in order to accurately identify which Google penalty is affecting your website, or if some other change to your site has caused a drop in traffic. SEP will also determine the severity of your penalty in order to recommend the best course of action.
SEP will look for signs of:
- Manual Google Penalty
- Panda Penalty
- Penguin Penalty
- Other factors, including recent site changes
Benefits of Google Penalty Recovery
Search Engine People has helped many websites, both large and small successfully recover from a Google penalty. Here are just some of the benefits of SEP's Google Penalty Identification & Recovery:
- Understand which penalty and/or factors caused your traffic loss so that an effective recovery plan can be put in place.
- A deep dive into your site's backlinks using our own proprietary backlink analysis tool to find and evaluate links that may have caused your penalty.
- Site content will be analyzed to identify instances of keyword stuffing, duplicate content, or thin/missing content.
If you suspect that you have been impacted by an update, or simply want to ensure that your site has not been penalized, get in touch with the SEO experts at Search Engine People today.