JOIN OUR WINNING TEAM
Search Engine People is an award-winning agency who has spent nearly two decades establishing itself as one of Canada’s top search marketing firms, and a respected Google Premier Partner.
SEO SEARCH SPECIALIST
ABOUT THE ROLE
We are looking for an experienced and talented SEO Search Specialist, with an understanding of what is needed to drive our clients on-page and off-page SEO strategies and campaigns. This is an exciting opportunity for the right individual to make their mark within one of Canada’s leading digital marketing agencies. To be successful in this role you will already have:
- Good hands-on Link Building/Outreach experience
- Thorough knowledge of SEO and search ranking factors
- An ability to identify critical algorithm updates and understand how they impact our clients
ABOUT THE COMPANY
Certified as a Great Places to Work, Search Engine People is committed to attracting, developing and retaining the very best people. We offer a flexible, motivating and inclusive workplace, where talent is truly recognized, developed and rewarded. This position is based in our head office located in Pickering, ON, where we have created an environment that you can look forward to coming to, and are empowered to be your best.
BENEFITS
A competitive salary and bonus, health & dental package, casual dress code, paid vacation, summer hours, Christmas shutdown, flex hours/work from home and other perks. The location is easily accessible with free onsite parking, and within 5 minutes walking distance to the Go Station.
Position Description
- Create and implement link building strategies based on competitive analysis, identifying opportunities and gaps within clients’ back link profiles and cleansing where required.
- Full site level audits performing thorough and detailed website analysis. Identifying current problems and opportunities, with a focus on crawlability, site architecture and site content.
- Support the development of our client’s keyword strategies, monitor monthly ranking and traffic performance, and adjust strategies as needed.
- Work with our outreach software to identify and leverage influencers and related blogs that can be used for content marketing.
- Identify key structural, technical, and editorial optimization opportunities to improve our client’s SEO performance, while managing the tactical execution of SEO strategies and recommendations.
- Act as an evolving knowledge base for scalable link-building best practices, while also understanding the latest algorithm changes and how these apply to our clients.
- Reporting, analyzing and troubleshooting client performance, including the completion of competitive research to identify additional opportunities.
Requirements
- 3+ years SEO/Organic search marketing experience
- Bachelor's level degree (preferably in Computer Science or Marketing)
- Ability to communicate technical expertise and advice to both a technical and non-technical audience
- Expertise in on-page and off-page health-checks and audits
- Experience using tools and techniques to develop keyword strategies across multiple industries
- Applied knowledge of link building, on-page optimization, and ranking factors
- Strong technical SEO background (display code JavaScript, CSS, html, xml sitemap)
- Able to monitor site performance across a range of SEO tools including SEMRush, Ahrefs, Majestic, and Screaming Frog
- Knowledge of analytics packages such as Google Analytics, Search Console, and other third-party keyword research, and optimization tools
- An in-depth understanding of search engine behavior including, what content search engines crawl and read, what practices to avoid, and what on-page changes will have the most impact based on current algorithms
- Familiarity with paid search marketing and how paid and organic search works together
- A passion to stay up to date on current industry practices, news, and algorithm updates
Big City Agency with Small Town Feel
Communal, Creative and Caring are the first three words that come to mind when thinking of Search Engine People. The Management Team has created an amazing atmosphere which blends the “Big City Agency” with a “Small Town Feel”. This environment fosters extremely pro-active culture which is rooted in continuous two-way communication both from bottom up and top down. Irrespective of position, tenure or seniority, every SEP team member has an equal chance to bring forward new ideas, tactics or ways of improving existing solutions. Challenging the status quo is not just accepted, it is encouraged! As a result every team member is able to make fundamental difference both internally and on the client side on a daily basis. Perhaps above all, SEP Management promotes employee development at all times which is extremely rare in today's workplace. The team stops at nothing to ensure all employees are treated individually based on their unique needs. Whether it is working remotely, training and development opportunities or the open door policy, every employee has the chance to do their best every step of the way.
Bradly Camus
Account Manager
A Rewarding Place to Work
Working at SEP is is fast paced, exciting and rewarding. We are staying at the forefront of digital while helping hundreds of clients grow their businesses and brands. Everyday I am faced with new opportunities and challenges that keep me motivated. We also have some awesome work/life policies and social events to help keep things light and fun.
Andrew Marsh
Digital Strategist
A Collaborative Team Environment
SEP is a collaborative team environment – where we are lucky to have in-house resident digital experts for a variety of different digital silos. Our collaborative team environment allows us to constantly learn new things and bounce ideas off each other in an effort to advance our client’s business objectives as well as gain more experience in digital marketing tactics. We have a lot of people with decades of advertising experience – and this experience is also transferred to modern day digital marketing principles. The best part is – the company culture allows for flexible working hours as well as work-life balance.
Kamila Philip
Account Manager
Where You Will Work
- Enjoy working at a two-floor office where you can mingle in the cafeteria while enjoying a game of ping pong, foosball or air hockey.
- There are a variety of walkable restaurants which turns picking a team lunch location into a high-consideration, strategic decision.
- Getting your fitness fix is easy with a Goodlife across the street.
- Reduce your time spent running errands throughout the week – there’s a large Loblaws and full mall all at the same intersection that’ll have what you need.
- Live downtown? No problem. SEP is located right beside a GO station and offers partial work-from-home options to make your work life balance even better
Why Search Engine People
At Search Engine People (SEP), our core belief is that it is possible to build an environment where all stakeholders benefit from a relationship, and that any situation where one party loses at the expense of another winning, is short term thinking. Accordingly, SEP’s over-riding mantra is Win-Win-Win. We believe that in any engagement, Clients must win, employees must win, and the company itself must win! Any departure from this state means long term relationships are not possible. This mantra guides all company decisions and actions and speaks to the tremendous success and growth of our firm. While Win-Win-Win defines our core belief, our approach to ensure that everyone wins from the relationship is a commitment to:
- Process: we build processes to ensure that we bake proven practices and all key learnings, into a consistent solution with predictable results.
- Hire the Best Employees: SEP cannot be the best without having exceptionally talented and passionate individuals committed to making a real difference, and a desire for action to actually make it happen.
- Specialization: to have specialists in each facet of digital marketing, and actually BE the best. Specialization permits SEPers to eat, sleep, and breathe their particular passions, to become industry experts, and ultimately to LOVE what they do.
- Develop Leading Edge Technologies: we believe that in order to have a role in the future of our industry, we need to redefine it. Accordingly, we spend significant resources to develop proprietary technologies to create efficiencies, give unprecedented insights and competitive advantages to clients, and to automate the boring, mundane, repetitive tasks that ultimately allow talented SEPers to focus on what they do best.
- An Amazing Wacky Culture: While Win-Win-Win is our mantra, our culture reinforces our belief that each party has to win from the relationship. It’s fun yet focused. Nerdy, but professional. Genius yet humble. We enjoy each other, but aren’t afraid to challenge. The word ‘status quo’ does not exist at SEP.
Interested applicants should forward their resume with salary expectations to hr@searchenginepeople.com. We’d like to thank all applicants, but only those selected to move forward will be contacted.
Great Place To Work Certified
Search Engine People is proud to announce that we have been certified as a GREAT WORKPLACE after a thorough and independent analysis conducted by Great Place to Work® Canada. This certification is based on direct feedback from employees, provided as part of an extensive and anonymous survey about the workplace experience. Learn More
