The concept of Local Search is not a new phenomenon. In fact, it dates back over 100 years with Yellow Pages directories. What is new however, is online Local Search.
Today, Local Search has become even more important as it is often integrated into the organic search results of major engines (often referred to as Universal Search). This gives Local Search the critical mass of traffic necessary to merit a dedicated effort. In fact, Local Search can drive thousands of very QUALIFIED visitors monthly. Visitors who know exactly what they're looking for!
Search Engine People (SEP) was one of the first to grasp the potential of online local search in its many forms, and has developed an exceptional talent for helping its clients get the representation they deserve in local search. Accordingly, Search Engine People manages the local search campaigns of many of Canada's largest firms, and hundreds of campaigns for small to medium sized businesses. Once again, SEP brings the experience gained from working with some of the largest companies, to bear for small to medium size businesses.
The Appearance of Google Local in Google's Search Results:
While Google Local is the most prevalent of the online Local Search options, there are a number of variations:
1. Google Local Search
2. Yahoo Local Search
3. Internet YellowPages
If you're interested in Local Search, or in particular Google Local, Yelp, or any number of other local search options, call us today!