SEO Training Courses - Search Engine People

On-Site SEO Training Courses and Seminars

Canada's largest and most experienced search marketing firm, now offers SEO training courses at your place of business. Learn from those who actually "do" SEO, and do it for Canada's largest companies, and not from those who merely "read" about it, or work only with SMEs. SEP's client list reads like a virtual who's who of Canadian Fortune 500.

SEP is consistently ranked the top SEO firm (and Paid Search firm, Local Search firm, and Link Building firm) in Canada by clients, and consistently ranks amongst the top SEO companies on Google for the ultra competitive terms:
- seo
- search engine optimization
- internet marketing

SEO Training Courses Offered:
Not all companies have the same training requirements. Accordingly, SEP has created various training programs to satisfy the different needs of most large companies. Below are a list of the in-house SEO training courses offered by SEP:

1. Editorial Staff SEO Training (8 Hours):
This training session is most commonly given to firms in the media space, and is designed for those creating the content itself. They are typically writers, reporters, columnists, on-air personalities and the like, who ultimately have their content/communications appear on corporate websites. These individuals typically have little or nothing to do with the technical elements such as site design and navigation.

Attendees of this session should leave with a very good understanding of how to create content that caters to Google's algorithms.

Topics include:

7. Testing Content
8. Image Optimization
9. Video Optimization
10. Helping Content Get Shared
11. Techniques to Attract Attention
12. Tracking/Interpreting Analytics and Results
13. Tools of the Trade
14. Workshop

2. Technical/IT Staff SEO Training (8 hours):
For those responsible for IT or the technical elements of websites, they require different course content. SEP has therefore structured a training program to speak to these groups and individuals, and their respective responsibilities.
Summary topics include:

3. Marketing Group SEO Training (4 hours):
At SEP, we often get calls from marketing groups wondering how they can become more informed about search as part of their function. For these marketing types and groups, SEP has structured a training session that speaks to the factors they can typically affect within an organization.

5. Assessing In-Page Elements

6. Evaluating Off-Page Elements

7. Online Mentions
8. Link Building

9. Link Buying
10. Attracting Links with Content

c. Testing Content
d. Image Optimization
e. Video Optimization
f. Helping Content Get Shared
g. Techniques to Attract Attention

11. Choosing an SEO Firm
12. Common Scams to Avoid
13. Tracking/Interpreting Analytics and Results
14. Tools of the Trade
* This session is run through IAB Canada.

4. Comprehensive SEO Training (8 Hours):
For those firms where online marketing responsibility resides within one particular group, SEP has a full day training program to train on all elements of SEO. This session is ideal for smaller organizations

Don't delay. If you're looking for the most comprehensive SEO training programs in Canada, by the most experienced SEO company in Canada, then contact us today!