Over the past few years there has been a lot of media attention on social media, and most of it suggests that companies should have a Facebook Fan Page, a Twitter handle, a LinkedIn profile, and a Google+ account. Unfortunately, being told to have these accounts doesn't help your company identify which is best for the organization, or how to utilize them successfully.
The focus of Search Engine Peoples training sessions are to hone in on whats needed for your company to be successful as you venture into social media.
SEP's various social media training courses are designed to help your organization build in-house knowledge and cover all the bases necessary to build a full featured Social Media Strategy.
The Half Day Sessions are:
Social Media Strategy
- What is social media and what is it comprised of?
- Where do your customers live on-line?
- How does social media fit into your overall marketing mix?
- Social Media Audit - How to develop a baseline of your brand
- Editorial guidelines - Developing policies for employee use
- Editorial calendar - When developed content will be shared
- Content Strategies - What to develop, and how to make it sharable
Social Media Monitoring
- What are the best listening tools for your organization?
- What should we as a company be listening for?
- Establishing responsibilities in-house for listening, and responding
- Developing Return On Investment and Key Performance Indicators to gauge success
Content Strategies
- Content Strategies - What to develop, and how to make it sharable
- Blogging Best Practices - What type of blog do we need, and how should we optimize it
- Video Creation (YouTube)
- Social Networks (Facebook, LinkedIn, Twitter, Google+)
- Editorial guidelines - Developing policies for employee use
- Editorial calendar - how to plan for content that will be shared
Social Media Management
- Putting your company's strategy in place
- Engagement methods
- Cross Platform Updating
- Influencer Outreach - Who is well connected in your field and how to get them to help you
- Contests, Promos, and other engagement Tactics
In conjunction with the above half day sessions, Search Engine People also offers highly targeted training sessions on specific social networks.
Our intensive sessions include:
- Social Media 101
- Facebook
- Twitter
- LinkedIn
- Google+
- YouTube
- Blogging
Search Engine People will consult with your organization, complete a needs assessment to help you gauge which training sessions your organization could benefit from, and will then work with your company's vision of the its desired future state. As a result of this consultation, SEP will tailor the learning sessions to meet your company's specific needs.
