In an effort to better understand the markets and performing well in SEO, Search Engine People (SEP) tracks and monitors keywords in various cities across North America.

The study monitors dozens of keywords specific to each city, to understand their competitiveness in each city, where opportunities lie, and even what is required for a site to hope to rank well in that city. Individual keywords studied represent industries, and industries in turn are grouped into 10 main baskets (shown below).

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Gathering the data in this way, allows for each city to be ranked on SEO Competitiveness, by province/state, by region, and ultimately by country.

SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

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