Canada’s Top B2B SEO Agency
B2B SEO that drives results
You want results. And SEO is a cost-effective path to boost rankings, drive traffic, and, ultimately, boost sales. Our agency has B2B SEO down to a science. No smoke and mirrors. Just a clear path forward from keyword research to easily understood analytics and reporting. We can manage your B2B SEO for you.
At Search Engine People, we’ve developed a suite of proprietary SEO, reporting, and data analysis tools that will drive traffic to your site and allow you to stand out from your competitors. Add in leading third-party software and continuous improvement programs, and you have a proven roadmap for B2B SEO success.
For some, success means more insight into offline conversion tracking. For others, it’s about protecting data through secure, permanent data warehousing. Other B2B businesses want to establish a clear keyword strategy to guide customers throughout the sales funnel. Whatever success means to you, we’ve got the know-how to help you reach it through powerful B2B SEO. No slights of hand, no magic wands–just an agency focused on tangible business growth.
Outwit, Outrank, Outplay
It all starts with a B2B SEO strategy built on insights from comprehensive audits, keyword research, on-page and organic factors, and proprietary SEO tools.
Get found
Your marketplace might be as overcrowded as an elevator at 5 p.m., but with a solid B2B SEO plan in place (including on-page, blogging, link building, etc.), we’ll help you stand out.
Predictable results
Our team will give you SEO roadmaps that set measurable, predictable growth targets that you could set your watch by.
SEP by the numbers.
We blush when we brag, but these numbers don’t lie.
B2B SEO services that sell
With the largest team of digital experts of any B2B SEO company in the country, we deliver innovative strategies that are unmatched. We work with your company to create custom SEO plans that align with your business goals and objectives. Here are some of the tasks that we can take off your plate.
Offline Conversion Tracking
A portion of your sales happens in the offline world, like a phone call or an in-store visit. You need the same visibility into offline conversions as online ones. That’s where offline conversion tracking comes in. We can automate the import of offline conversion tracking information between your customer relationship management (CRM) system and Google Ads. You now have a clearer picture of the keywords and targeting criteria driving your most cost-effective conversions.
Data Warehousing
You rely on data to make your most significant decisions. What would you do if you lost access to your data? Thankfully, with us, you don’t have to worry about that. We take all your data and move it to a space where you always will have access—no worries about a limited time frame of data storage. With Google shifting to Google Analytics 4 (GA4), you must ensure that your data is protected. We’ll give you access to all the vital information you need to make wiser, more informed decisions.
Data Visualization
You want your data to tell you a story. Make your data more accessible with a dashboard displaying relevant metrics and actionable reporting allowing you to make intelligent marketing decisions. We can sort through your data to present the KPIs and metrics essential to your business growth in an easily understood method. Gain a better understanding of trends, patterns, and data outliers to make data-driven decisions.
Detailed Funnel Tracking
You want visibility into your customers’ journey as they move toward a purchase. Achieve full-funnel tracking with our support. Gain visibility into their movement from awareness to consideration to conversion. These insights allow you to optimize your website and other facets of the customer journey, helping boost conversions. Send your customer down the marketing funnel to the web pages that matter to them.
Advanced Keyword Discovery Tools
Keywords are the foundation of your SEO plan. Using advanced keyword tools and proprietary software, we can analyze the keywords that matter to your customers. We determine the keywords used at every stage of the marketing funnel so you have an actionable roadmap to boost your site’s traffic. After discovery, we get to work with a full selection of B2B SEO services that will increase traffic and lead to more conversions.
An industry-leading approach to B2B SEO
You want a B2B SEO agency that strives to deliver sustainable, long-term growth without putting your website at risk. That’s where we come in. As Canada’s top B2B SEO agency, Search Engine People will provide SEO services that will deliver more leads and increase on-site conversions. Here’s how we do it.
Technical B2B SEO
B2B SEO is about more than keywords and content. Behind the scenes, the mechanics of SEO are complex and multi-faceted. Technical aspects of your site will help optimize your rankings on Google. Speed optimization, crawlability and indexability, and website audits are just a few of the technical SEO aspects we can optimize for you.
Research and Content Creation
For SEO, content development and optimization is an absolute necessity for your business to perform well online. We create keyword-optimized, multi-format content that answers your prospects’ questions and converts. This content allows you to build brand authority and become a thought leader in your industry while you move up the Google rankings and boost highly targeted traffic to your website.
Performance Optimization
A solid keyword foundation and winning content are essential for any B2B SEO campaign. Still, you also want to ensure that leads are taking the desired action on your web pages that lead to conversions. Through a combination of Conversion Rate Optimization (CRO), journey mapping, and website architecture optimization, we help drive conversions.
On-Page B2B SEO
On-page SEO is a crucial part of any comprehensive SEO strategy. Our on-page SEO plans include an assessment and analysis of your current website, identification of On-Page SEO opportunities, and changes to meet SEO best practices.
Off-Page B2B SEO
Google’s algorithm focuses on various off-page factors to determine the ranking of websites on their search results page. We can build your off-page B2B optimization strategy with high-quality, reputable links with high SEO value, attract links to improve your brand reputation, build overall website authority, and improve your Page Rank.
Tracking, Analytics, and Monitoring
Access to data is an essential part of your digital marketing strategy. Tracking and monitoring your analytics allows you to determine what works for you and where you can make a few tweaks. With a straightforward dashboard and actionable reporting, we provide you with access to data and collaborative expertise to take your B2B SEO to the next level.