Penalty Analysis

Google updates, changes or modifies its algorithm upwards of 550 times per year, meaning the ingredients used to rank websites are constantly in flux. Every so often large updates or changes significantly impact website rankings and performance. These changes are accompanied by penalties - issuances that indicate your website is not in compliance with Google's guidelines.

If your site was hit by a Google Penalty, it is likely that your site's profile appears unnatural or over-optimized. In other words, Google believes you were trying too hard to rank or took shortcuts to try and game the system (even if that's not the case).

SEP's Google Penalty Identification Assessment is a service that analyzes the profile of your site and identifies:

1. If there is a penalty likely issued against your website
2. Which penalty your website has been affected by
3. A high-level action plan of immediate steps to take to address the penalty

Pinterest Marketing

Pinterest is an image-driven social network that allows users to discover, share, curate and upload images of their favourite products, quotes, recipes, or other kinds of inspirational content. With over 70 million users worldwide, and 27% of those users following […]

Twitter Marketing

With more than 302 million monthly active users, Twitter is a highly popular social media network that allows users to share ideas, news, and media in short 140 character messages. Active Twitter members range from well-known public figures to average […]

LinkedIn Marketing

At its core, LinkedIn is a social platform for professionals to develop their career, network with peers, and keep up with the latest news in their industry. However, it can also be an extremely powerful tool for businesses to create […]

YouTube Marketing

Did you know that YouTube is the second largest search engine in the world today? Increasingly, users are turning to YouTube videos to find the answers to their questions, learn more about products and services, and solve their problems. More […]

Content Distribution

So you’ve created a great blog post, eBook, infographic, video, or a new page on your website. Whats next? In order to get more eyes on your original content, you’ve got to share it! Getting exposure for your brand and […]

Social Media Marketing

As a social media marketing agency, we can employ owned, earned, and paid media, to navigate your social conversion strategies Leveraging our creative content capabilities, we’ll grow your digital media presence across social media platforms to achieve your business goals […]

Amazon Marketing

Nearly Two Decades of Search and Paid Advertising Experience To Help You Sell More Did you know that Amazon product pages that feature high-performing keywords become more relevant to shoppers, which boost the page’s performance in Amazon’s organic search results. […]

Google Ad Grants

Google Ad Grants is Google’s online advertising tool for non-profit organizations. It allows eligible non-profits to receive free advertising on Google search results pages, with certain limitations set in terms of budget, cost-per-click (CPC), and ad format. SEP provides non-profits […]

Programmatic

If you’re looking for new and advanced ways to market yourself to potential clients and connect better with your target demographics, consider a programmatic display advertising campaign. This advertising technique may sound new to you, but you have most likely […]

Bing Ads

Many people tend to discount the value of Bing because it has a much smaller market share than Google; this is a mistake. Potential customers are searching for services and products like yours on Bing, including ones who don’t search […]