Penalty Analysis

Google updates, changes or modifies its algorithm upwards of 550 times per year, meaning the ingredients used to rank websites are constantly in flux. Every so often large updates or changes significantly impact website rankings and performance. These changes are accompanied by penalties - issuances that indicate your website is not in compliance with Google's guidelines.

If your site was hit by a Google Penalty, it is likely that your site's profile appears unnatural or over-optimized. In other words, Google believes you were trying too hard to rank or took shortcuts to try and game the system (even if that's not the case).

SEP's Google Penalty Identification Assessment is a service that analyzes the profile of your site and identifies:

  1. If there is a penalty likely issued against your website
  2. Which penalty your website has been affected by
  3. A high-level action plan of immediate steps to take to address the penalty

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