NEW WEBSITE VISITS INCREASED BY 22%
Upon recognizing the important role the web plays in their customers' lives, Atlantic Packaging endeavored to lead their competitive industry by modernizing their marketing efforts and building a strong online presence. The first order of business was to update their corporate website because it was showing its age with an outdated design, SEO elements and a lack of optimization for mobile devices. Atlantic’s goal was to be the first to market in their industry with a new, mobile-friendly, SEO-optimized website that generated traffic, and provided an intuitive user experience while staying modern and on-brand.
While Atlantic was already working with a web design and development agency, they still required the services of SEO specialists; that is where Search Engine People stepped in. SEP’s SEO and search marketing experts advised on SEO optimized site architecture, 301 redirects, URL structure, and meta info, while also providing general guidance throughout the technical SEO development process. Additionally, SEP conducted extensive keyword research to recommend creation of additional pages that helped attract their target audience. Upgrading Atlantic Packaging’s website was an essential first step toward achieving their overall success online. SEP’s guidance through the technical SEO process ensured the new website was optimized to best practices of new world SEO and met crucial ranking factors such as the site’s user experience, rich content and brand authority among many others.
After a flawless re-launch of the website, SEP monitored performance and used Google Webmaster Tools to track pages to ensure they were indexed by Google. As any webmaster or site owner would attest to, transitioning to a new website can be extremely nerve-racking. There is always a chance that something was forgotten or worse yet, that a loss in rankings and a drop in traffic might occur. During Atlantic’s transition to a new website, there was no loss in traffic or keyword rankings. In fact, when compared to the same period, pre- and post-website re-launch, YOY traffic stats showed:
- Organic visits up 7%
- New visits up by 22% YOY
- Average visit duration up 30%
With a successful transition to a new website, Atlantic continues to lead the industry by investing in digital marketing initiatives and resources.
Atlantic Packaging Products is a Canadian privately owned company focused on delivering quality sustainable packaging products to large and small customers alike.
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