NONPROFIT MARKETING AGENCY
Advance Your Mission, Appeal to Supporters, Get More Donations
We Get Results For Nonprofit Organizations of All Sizes
Your Nonprofit Marketing Agency
A Google Premier Partner, and Canada's Most Trusted Digital Agency
We’ll Focus on The Digital Marketing, So You Can Focus on Your Nonprofit Initiatives
We are deeply invested in helping you leverage digital marketing to build awareness, support your mission, and encourage donations. And we understand the unique challenges you face and the complex landscape you operate in. With your limited resources, a partnership with Search Engine People means you have time to focus on your advocacy initiatives.
We Are Partners in Your Mission
You have a great cause, and you need a nonprofit marketing agency that can get your important message in front of people who care. Our strategic and creative approach ensures tactics are unique and garner attention in the most persuasive way possible, so that your message has impact. When we commit to working with you, we consider ourselves an extension of your team. This is why we ensure that the services we recommend, align with your goals.
GOOGLE GRANTS FOR NONPROFITS
Search Engine People has expertise in managing Google Ad grants, free in-kind AdWords advertising used to promote your mission. There are some rules and restrictions for obtaining and keeping the grant, requiring you to continuously monitor your campaigns. However, you can rely on us to stay up to date and help you get the most out of your Google Ad Grant. Learn More
Attention Nonprofits!
If you haven’t heard, Google recently released a new set of policies for its Ad Grant program. Understanding these new Google Ad Grant policies are critical to keeping your account healthy and active.
Bring Your Nonprofit Mission to Life
We have discovered that the best results come when we can collaborate closely with our clients to build campaigns that bring their mission to life for each of their donor personas.
Emotionally-Compelling Campaigns
Quality marketing messages are necessary to affect a significant level of trust, belief, and investment. We know that in the nonprofit sector emotions are ultimately what drive people to act, and we work closely with you to ensure that your campaigns drive action.
Segmenting Donors by Journey Path
Understanding how potential donors move from consideration to engaged donor is important for campaign success. To do this, you need to segment and map out the donor’s journey. There is usually more than one journey or path that is required, and we can create campaigns for all.
Motivating Diverse Donors to Act
We are aware that Annual Giving donors, compared to Monthly, Major Gift, or Planned all have different behaviors, capacity, motivations and donor journeys. Therefore, we work with you to devise different approaches to engage with, and convert diverse donor personas.
WHAT OUR CLIENTS SAY
Search Engine People are true experts in their field. They hit the ground running, on-boarding during an extremely busy time for the Foundation. They completed a full overhaul of our AdWords account and implemented new tracking all within a two-month period. On a weekly and monthly basis, we receive accurate, timely results alongside suggestions on how to continuously improve our activities. The SEP team tackles each new challenge with innovative thinking and results-driven strategy.
Laura Bradley
Senior Specialist, Digital Communications
SickKids Foundation
Make Online Giving Easy for Your Donors on All Screens
Donors spend several hours a day on their phones. And they use their mobile device when looking to contribute to their favorite cause.
As nonprofits, it’s imperative to make things easier for your donors, so contributors can donate easily and quickly. Make sure your website is on a mobile-friendly platform that optimizes the look, feel, and user experience of the site for any mobile device. If this sounds overwhelming, start where it counts most, your donation pages. Search Engine People can optimize these pages by shortening your forms, so they render better on small screens, or taking advantage of auto-filling information stored on mobile devices. This and many other tactics can make the donation process easier for your supporters.
ARE YOUR READY TO ADVANCE YOUR CAUSE
STRATEGIC DIGITAL SOLUTIONS FOR THE NONPROFIT SECTOR
CASE STUDY
Nonprofit Sector
In just one month the SickKids Foundation saw an 86% increase in donations generated from Paid Search. The success continued through the remainder of the campaign, exceeding monthly donation targets by 390%.
Do Your Nonprofit Marketing Needs Align With Our Solutions?
Nonprofit Marketing Articles
Nonprofit Marketing: 5 Ways to Increase Online Exposure
In nonprofit marketing, it is important to build a solid foundation for your website so that you can attract traffic and donors organically while you work on your exposure. Do you know if your foundation is solid?
AdWords for NonProfits: Maximizing Your Google Grant
The Google Ad Grant program provides free AdWords advertising to eligible nonprofit organizations, and yet the average grantee only uses about $330 per month out of the $10,000 that Google offers!
4 Components of Nonprofit Online Marketing
When implementing a nonprofit online marketing strategy, how do you maximize the resources you have so that the largest audience possible learns and cares about your nonprofit work?
TRACK YOUR MARKETING PERFORMANCE
With Our Free ROI Tracking Templates
Marketing reports are one of the most important ways to provide the transparency necessary for executive management and sales teams to feel confident in your marketing process. It’s also an important way to ensure sales and marketing are working together to accomplish collective goals. Once you’ve incorporated a monthly marketing report into your workflow, you’ll begin to appreciate the extra analysis of your marketing efforts and the transparency it provides your entire company.
