LinkedIn Marketing

At its core, LinkedIn is a social platform for professionals to develop their career, network with peers, and keep up with the latest news in their industry. However, it can also be an extremely powerful tool for businesses to create awareness of their brand, make connections with potential customers, and ultimately generate new leads. If your social media marketing strategy doesn't already incorporate LinkedIn marketing, you may want to consider its potential to help you find new customers.

Who Should Use LinkedIn Marketing?

With 5.4 million unique monthly users, LinkedIn is a space where professionals come to build business relationships, find answers and research companies like yours. Primarily a business-to-business platform, we recommend that all B2B companies consider using LinkedIn for business as part of their social media mix.

LinkedIn offers a unique opportunity for your business to reach a well-educated and affluent user base. With excellent targeting options for paid advertising, you can get your brand in front of your ideal audience, marketing only to those who meet your highly specific criteria. LinkedIn offers the ability to target by industry, job title, employer, education level and much more. If your company is looking to target a niche audience, LinkedIn marketing may be right for you.

SEP's LinkedIn Strategy

Search Engine People can incorporate LinkedIn into your overall social media strategy. We'll use a combination of both organic and paid media tactics to maximize your brand's exposure across the LinkedIn network. From managing your company's identity via your LinkedIn business profile, to engaging with your followers, building awareness via LinkedIn Groups or creating a successful ad campaign, our social media experts can handle all aspects of your strategy.

We can tailor a completely custom LinkedIn strategy for your business, depending on your unique goals. Whether you are looking to drive users to your website, generate new leads, get more engagement on your business' profile posts, or simply to establish a presence on LinkedIn, SEP can deliver.

To learn more about using LinkedIn for your business, get in touch with our social media professionals today!

Social Media Marketing

As a social media marketing agency, we can employ owned, earned, and paid media, to navigate your social conversion strategies Leveraging our creative content capabilities, we’ll grow your digital media presence across social media platforms to achieve your business goals […]

YouTube Marketing

Did you know that YouTube is the second largest search engine in the world today? Increasingly, users are turning to YouTube videos to find the answers to their questions, learn more about products and services, and solve their problems. More […]

Twitter Marketing

With more than 302 million monthly active users, Twitter is a highly popular social media network that allows users to share ideas, news, and media in short 140 character messages. Active Twitter members range from well-known public figures to average […]

Pinterest Marketing

Pinterest is an image-driven social network that allows users to discover, share, curate and upload images of their favourite products, quotes, recipes, or other kinds of inspirational content. With over 70 million users worldwide, and 27% of those users following […]

Content Distribution

So you’ve created a great blog post, eBook, infographic, video, or a new page on your website. Whats next? In order to get more eyes on your original content, you’ve got to share it! Getting exposure for your brand and […]

Amazon Marketing

Nearly Two Decades of Search and Paid Advertising Experience To Help You Sell More Did you know that Amazon product pages that feature high-performing keywords become more relevant to shoppers, which boost the page’s performance in Amazon’s organic search results. […]

Google Ad Grants

Google Ad Grants is Google’s online advertising tool for non-profit organizations. It allows eligible non-profits to receive free advertising on Google search results pages, with certain limitations set in terms of budget, cost-per-click (CPC), and ad format. SEP provides non-profits […]

Programmatic

If you’re looking for new and advanced ways to market yourself to potential clients and connect better with your target demographics, consider a programmatic display advertising campaign. This advertising technique may sound new to you, but you have most likely […]

Bing Ads

Many people tend to discount the value of Bing because it has a much smaller market share than Google; this is a mistake. Potential customers are searching for services and products like yours on Bing, including ones who don’t search […]

Mobile Advertising

If you are not utilizing mobile advertising, you may want to reconsider your choices. Mobile advertising strategies are an important advertising technique that many people turn a blind eye to, which can be the cause for slow online traffic and […]