Product Listing Ads

Google Shopping Ads (formerly called Product Listing Ads or PLAs) are search ads that help businesses sell their products using richer product information -- product images, pricing, business name, and more -- without adding more keywords or ad text. PLAs managed by SEP will deliver you the following benefits:

• Increased search visibility for your products
• Lower Cost-Per-Acquisition (CPA) & higher conversion rates
• Continual PLAs optimization to increase impressions, clicks, conversions rates and overall profitability

Google Shopping Ads are triggered by a users search query and expose users to specific products you offer before they even reach your site, which delivers you more highly qualified leads that are more likely to convert.

Our Approach to Google Shopping Ads & Product Listing Ads:

At SEP, we will optimize your Google Shopping Ads campaign to ensure that your products are promoted to the right prospects, in the right places. We offer:

• Integrated Google Shopping Ads, search and display advertising strategies
• Management of ads on a product by product basis
• Highly targeted Google Shopping Ads and bidding adjustments based on product performance
• Continual monitoring and tracking of key metrics, such as CPC and CTRs, and conversion rates to improve product ads and adjust campaign strategies as necessary
• A/B Ad Testing to test variations and improve conversion rates and ad performance

Get better exposure for your products and increase conversions with SEP, Canadas 1^st Company to become AdWords Certified by Google!

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