Dan Plowman

How our SEO Agency helped to recover from a Google Penalty

The Challenge

For many years, real estate brokerage Dan Plowman Team Realty Inc., Brokerage enjoyed great visibility on search engines. Their website www.danplowman.com performed exceptionally well for many of its target keywords, regularly generating a growing list of clients.

However, in Spring of 2013 the brokerage noticed a significant decrease in visits to the website. It was identified that most of the lost traffic was from organic searches, but no one was able to pinpoint the reason behind the dramatic drop in rankings.

The Solution

To help remedy the situation, identify the cause of traffic loss and regain it, Dan Plowman Team Realty Inc., Brokerage reached out to Search Engine People for possible solutions. SEP performed an in-depth audit of the website which included reviewing internal site architecture, content, and link profiles.It was determined that the website was hit by Google’s Penguin Penalty.

SEO experts at Search Engine People developed a high-level strategy and a roadmap to help recover from the penalty with the ultimate goal of regaining lost traffic.

Knowing that penalty recoveries are extremely challenging, require a great deal of patience and do not guarantee recovery, SEP worked closely with the client by continually providing detailed updates,transparency into work performed and regular reporting.

While working and waiting for a penalty reversal, SEP also implemented other tactics to bring traffic back to the website, such as Social Media and Google Local.


With perseverance, patience, clear strategy and flawless execution, Dan Plowman Team Realty Inc.,Brokerage’s website had its penalty lifted, and is now regaining the lost traffic. Year-Over-Year, Organic traffic in November 2014 had a 91% increase over November 2013.

By implementing additional strategies, Dan Plowman Team Realty Inc., Brokerage’s website is now served up in Local Search Results, including maps.

Social Referral traffic has also increased – where it used to trend in the 100’s of visits, in November the website received over 400 visits from all Social channels.

Dan Plowman

Increase in organic traffic

In compliance with Ontario’s non-essential business closure our physical offices are closed until further notice. Fortunately our willingness to adopt work from home and the required technology over the past two years has allowed us to continue our operations without impact. For our valued clients and partners you can expect the same great level of service and execution you have become accustomed to.

Many clients/prospects have reached out to us in an effort to introduce new campaigns as quickly as possible. In an effort to help our clients pivot we have increased our campaign build capacity. We are now able to turn new campaigns over in 2-3 business days opposed to the typical 5-7 business day turnaround time. Please note that campaign launch approvals from the vendor side (Google, Bing, Facebook, Instagram etc.) may be delayed as those companies migrate to work from home.

For existing clients please reach out to your account manager with any questions you may have.

For non-clients looking for assistance with new campaigns please Contact Us