Ontario’s Highlands

Ontario Highlands' Social Media Campaign Heats Up During Winter

The Challenge

Ontario Highlands Tourist Organization (OHTO) is a regional tourism organization created by the Government of Ontario to encourage tourism within the province. When OHTO sought out the help of Search Engine People (SEP), they found themselves looking for ways to increase their social media following within a demographic of young, educated millennials that regularly utilize social platforms.

Capitalizing on the natural beauty of the geographic region they represent, OHTO hoped to significantly increase theirInstagram followers, leading to more overall social likes on similar platforms like Facebook.

The Solution

To boost their social media following OHTO chose Search Engine People to develop and execute the perfect strategy. A three month social plan was settled on, using the hashtag #WinterWander to capture a new audience and track engagement. Utilizing a well thought-out social calendar, daily promoted posts were placed on both Instagram and Facebook to catch the eyes of new potential followers.


SEP monitored the overall success in terms of new followers, likes, impressions on paid media, and following the #WinterWander to view others interaction with OHTO.

While working with SEP, their Instagram following increased 168%, and Facebook page likes increased 18% overall, beating their 3 month goal by 41%. Paid impressions through both desktop and mobile viewership also exceeded expectations with over 8 million views, more than doubling their original objective.

Ontario Highlands Tourist Organization continues to thrive on social media, with their 3 month social media blitz setting them up for future social successes.