Dr. Peter J. Meyers ("Dr. Pete") is the President of User Effect, a former start-up executive, cognitive psychologist, and lifelong programmer. For the past 11 years, Dr. Pete has worked directly with business owners and executives to understand their goals, get to know their customers, and improve their online ROI.

Dr. Peter's Recent Posts

• How to Win Trust with Humor
  

  Who should you be in social media? How should you be? Learn what place humor has in your online social networking and how it differs from regular humor.

• How to Guarantee Anything
  

  We all want guarantees, especially when it comes to success. Unfortunately, for every company genuinely willing to stand behind their services there seems to be a dozen using guarantees to intentionally mislead prospective customers. In the SEO industry, guarantees too often seem to be just another form of snake oil, taking advantage of the ignorance [...]

• Eat Your Own Dog Food: 5 Simple Ways To Make Your Web Site *Pop*
  

  Usability expert Dr. Peter Meyers shows how Internet service web sites can often be the most unloved property, effectively killing their own message. He introduces 5 simple steps to make your web site *pop* We internet professionals have all experienced the cobbler's children dilemma – the poor cobbler is so busy making shoes for customers [...]

• The Cheapskate’s Guide to Usability
  

  A big part of my day-job is trying to evangelize website usability to small businesses and friends in other industries (SEO, design, etc.). One of the biggest obstacles I come up against is the idea that decent usability testing is expensive. Sure, full-scale laboratory testing can be expensive and isn’t accessible to everyone, but there’s [...]

• Every Business Is A Local Business
  

  I’m embarrassed to say that, after 3-1/2 years in business and almost 12 as an internet professional, I’ve only recently made sure my company was listed in local search. Sure, some of it was the usual problem of the cobbler’s children going shoeless, but it’s more than that. As an internet consultant, I just don’t [...]

• How to Disagree With Style
  

  Pick a topic, any topic. No matter how small or insignificant, somewhere on the internet there are two people right at this moment threatening each others' lives, mothers, and sexual orientation over it. Our own community, which should spend enough time online to know how to behave, is no better – every week there’s some [...]

• Search Analytics: Life After Ranking
  

  Hi, everyone – it’s your friendly, neighborhood Dr. Pete, and I’m pleased and humbled to announce my first post as contributor with Search Engine People. If you don’t know me, I’m a usability specialist, cognitive psychologist, lifelong coder, and President of User Effect. I hang out with SEOs because, frankly, you’re better looking and more [...]