Future-proof your SEO with AI Search Engine Optimization
Afraid that Google's AI Overviews and ChatGPT will erode Your Organic Traffic? You're Not Alone.
Our data-driven approach to AI SEO turns AI Overviews and LLMs visibility into high-value traffic and traffic into loyal customers. Traditional SEO is no longer enough. You need an agency that understands the shift to Generative Search Optimization Services and Answer Engine Optimization (AEO) – an agency that can propel your brand to the forefront of this new, AI-driven reality.
Scroll down to learn how we make it happen.
Looking for a quote? Want to speak with an AI SEO specialist? Fill out our contact form and let us help!
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Stay Ahead of The Competition.
Speak With An SEO Specialist Today.
Our data-driven approach to AI SEO turns AI Overviews and LLMs visibility into high-value traffic and traffic into loyal customers. Traditional SEO is no longer enough. You need an agency that understands the shift to Generative Search Optimization Services and Answer Engine Optimization (AEO) – an agency that can propel your brand to the forefront of this new, AI-driven reality.
Looking for a quote? Want to speak with an AI SEO specialist? Fill out our contact form and let us help!
Better Rankings
SEO success starts with rankings. At Search Engine People (SEP), we like to divide keywords, key phrases and questions into unique groupings that feed into the SEO strategy we custom-design for you.
Better AI Search Visibility
AI SEO success starts with visibility across all leading generative AI platforms. At Search Engine People (SEP), we divide keywords into unique groupings that feed into the AI Search Engine Optimization strategy we custom-design for you. Our strategies are built to optimize your digital presence for generative AI, driving visibility and engagement when potential customers search on platforms like Google's AI Overviews, ChatGPT, Gemini, Perplexity, Claude, DeepSeek, and more.
Must Rank Keywords and phrases for Generative AI Answers
These keywords do most of the heavy lifting. They are the hardest to obtain but deliver the biggest payoff in the age of generative AI. When your content is recognized for its authority and relevance within the LLM (Large Language Model), you significantly increase your chances of being featured. Our Must Rank terms are often found within Pillar Pages, Products, Services, and of course, the Home Page, crafted for Generative Engine Optimization (GEO).
Improved Site Authority
Our strategy secures high-quality brand mentions across the web, signalling to Google's AI model and other LLMs that your brand is a trusted source. This boosts your authority, increasing the likelihood of your content being directly sourced and presented by generative AI platforms like Google's AI Overviews, ChatGPT, and Gemini, enhancing your site’s visibility.
Informational Keywords for AI-Optimized Content
The trick here is great keyword research, topic selection, and quality writing that caters to AI-Optimized content. Do the hard work upfront, and your efforts will be rewarded. At Search Engine People, we believe in building complete content strategies that interconnect all levels of terms, including those optimized for Voice search optimization and direct answers by AI like Google’s AI overviews.
Seed Terms for Semantic Understanding
Often an extension or niche variant of our Must Rank terms. These keywords skew more specific and are crucial for Semantic Keyword Structuring. Individually they do not impress, but as a group, they have a meaningful impact on how AI understands your content and synthesizes answers. We often straddle the line between the Middle of Funnel and the Bottom of Funnel keywords when selecting seed terms. Our Seed Terms are typically part of a Content Hub, occasionally linked to by main navigation but most often connected by Pillar Pages, enhancing their relevance for Answer Engine Optimization (AEO) across all AI platforms.
More Qualified Traffic
As generative AI visibility and prominence increase, you'll notice upward trends in high-quality traffic from various AI-driven sources. This is where many an SEO agency might conclude its work and hand you an invoice. At Search Engine People, we know that to help our clients rise above the competition in the AI era, this is where the hard work begins. We ensure your website provides direct, concise, and authoritative answers that generative AI platforms want to feature, leading to increased search visibility across the entire AI search landscape.
Improved Site Authority
Our strategy secures high-quality brand mentions across the web, signalling to Google's AI model and other LLMs that your brand is a trusted source. This boosts your authority, increasing the likelihood of your content being directly sourced and presented by generative AI platforms like Google's AI Overviews, ChatGPT, and Gemini, enhancing your site’s visibility.
Data
Our proprietary systems allow us to track more data than what can commonly be found within Google Analytics (GA), Google Search Console (GSC), Adobe Analytics, etc. We provide data warehousing, allowing clients to see long-term views well beyond what is available within platforms such as GSC.
Intelligent Analysis
Any SEO company worth its salt can increase traffic to your website. Increasing traffic from your target buyer personas in an AI-driven landscape requires unique expertise and experience. Using the data gathered within your data warehouse, our team provides in-depth analysis, then updates project plans accordingly to adapt to algorithm uncertainty across multiple AI platforms.
CRM Connections
Our focus is on what drives growth for you, especially in the context of rapidly evolving AI-driven search. By connecting all data sources, our team can make the tough decisions that benefit you most – like putting more effort into a keyword with 50 monthly searches, knowing it will generate more valuable customers than another with 500. This directly addresses your ROI pressure by focusing on what truly converts, regardless of the generative AI platform.
Increased Revenue
When evaluating an AI SEO program, revenue is the only logical success metric. Visibility in generative AI answers and qualified traffic are key initial signals, but without revenue, the entire program is just a vanity play. While there will be some quick wins, long-term results that enhance your bottom line are our end goal. Here are some key elements that make this possible.
Offline Conversion Tracking for True Impact
By measuring lead volume and lead quality (MQL, SQL, SAL, etc.), we can better measure organic impacts in real-time and hone in on the keywords and content that best drive revenue, ensuring your AI investments provide measurable returns across all generative AI touchpoints and traditional organic search.
Revenue Tracking
Whether you are running an e-commerce site with precise attribution models or a B2B organization with a complex sales cycle, we have measurement models that work for the AI era. Our team is intensely focused on the actions that drive real, measurable revenue, helping you achieve efficiency gains and a competitive advantage through comprehensive AI optimization.
Agile Strategy Review
We aren't easily satisfied. A report that shows off massive traffic gains but low revenue attribution is meaningless to us. We zero in on strategies and actions that deliver the best results and adjust our plans as you release new products or services, or as the AI search landscape continues to shift, so the wins continue to pile up.
We Have the Clout to Back it Up
Proprietary Technology
Driving Data Rich Insights
Meaningful insights that lead to impactful actions. Our proprietary tech stack brings third-party data and your own first-party data together. With deeper learning comes better outcomes. In combination with a skilled team that understands LLM nuances and AI-Optimized content, we are able to drive predictable growth consistently. Our innovative mindset ensures we're always adapting to the evolving digital landscape, especially in the new AI search era.
Smash Your Targets in 2025 Search Engine People’s Ultimate Guide to Performance Marketing
