Social Media Marketing Solutions

With almost 32 million social media users in Canada, the opportunity for companies is obvious. But it’s not just big B2C brands that stand to benefit.

Our social media marketing strategies span all platforms, including owned, earned and paid social media advertising, and help local and B2B companies win as well.

Scroll down to learn how we make it happen.
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Nail Your Social Media Strategy
Our Social Media Approach

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Speak With a Social Media Specialist Today.

We Help Great Brands – BIG and Small – Dominate Social Media

What Our Clients Say About Our Social Media Solutions

We see consistent results that keep us coming back for more.

Department VP

They lifted a lot of weight off our team's shoulders.

Spencer Smith

SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.

Glendon Bunn

Expanded Reach + Results

Canada is the 4th largest social buyer market, slated to grow 25% by 2026. However, discovering new products to buy (19.7%) and watching their favourite brand content (17.0%) are just two reasons Canadians use social media.

Strategies Built for Success.

Our social media strategy is informed by experience and constant monitoring of what’s working now, not yesterday, along with years spent delivering outstanding results for organic and paid search marketing campaigns for both B2B and B2C businesses.

Research-Based Platform Selection.

We’ll review your business goals and research your target market’s platform preferences, and wherever your audience is, we’ll help you reach, engage and convert them. From Facebook and Instagram to YouTube and LinkedIn, we’ve got you covered.

Home In on Your Target with Paid Ads.

Social media advertising works hand-in-hand with organic content to maximize results. From brand awareness to quality lead generation and sales, we have the tools and the know-how to do the job.

Eye-Catching Content

One of the secrets of social media marketing is to use a variety of content formats across audiences and platforms. Multiple formats also increase your chances for engagement and shareability.

Create a Constant Drumbeat.

From text and images to infographics, downloadable PDF reports and data visualizations, our in-house creative team can carry or share the load of creating content on a consistent schedule. We’ll optimize your messaging to suit individual platforms and ensure it’s distributed on time.

Short-Form Video: A Top Performer

Seventy-three percent of consumers prefer short-form videos to search for products or services. Short-form videos also get 2.5X more engagement than long-form videos. At SEP, we’re experts at using the precise targeting, and granular analytics short-form video platforms offer to maximize your ROI.

Interested in Influencers?

In addition to adding reach and credibility and driving qualified traffic to your website, when influencers mention your brand, they create precious backlinks that help your organic SEO rankings. Our advanced analytics make tracking their impact on business goals a piece of cake.

Increase Qualified Traffic
Increase Qualified Traffic

Track. Analyze. Optimize. Repeat.

At Search Engine People, we won’t rest until your social media ROI is through the roof.

Only the SMART Survive.

Along with knowing as much as possible about your target market, setting Specific, Measurable, Achievable, Relevant, and Time-bound – i.e. SMART business goals – is key to creating winning strategy and content, as well as tracking, analyzing and optimizing campaigns. From soft metrics to determining lead quality and attribution, we see what’s working and what isn’t in real-time.

Data-Driven Insights.

For social media, we’ll track KPIs related to engagement (likes, comments, shares, video play percentages, etc.), follower growth, website traffic from various platforms and influencers, conversion rates from social media-specific landing pages, and revenue.

You Might Need Another Warehouse.

Finding the sweet spot in social media can make products fly off the shelves! Once our Conversion Rate Optimization (CRO) kicks in, your sales will start to pick up pace, but we won’t be happy until they skyrocket.

Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.

Melissa Clemence VP of Marketing & Communications

We Have the Clout to Back it Up

Proprietary Technology

Take the Guesswork Out of Digital

Our expertise and technology combine to deliver data-driven insights that lead to impactful actions and predictable growth.

Our tech stack brings your first-party and third-party data together. With deeper learning comes better outcomes. Combined with analysis by our skilled team, we can capture quality traffic and drive reliable revenue increases.

You’ve Got Questions, We’ve Got Answers.

We’re the experts on how social media solutions can drive search marketing success.

Still can’t find what you’re looking for?
Whether it’s how to start or what’s next in social media marketing, we’re happy to help!

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Social media marketing is a digital marketing strategy that uses social media platforms to promote products, services, or brands. It involves creating and sharing content to build brand trust and authority, drive traffic to a website – and ultimately – increase sales.

The key elements of a social media marketing plan include:

  • Audience Research + Platform Selection
    In order to choose the right social media platforms for your target audience, you’ll need to consider the demographics and reach of each platform.
  • Content Creation
    Next, you’ll need to research the type of content that interests and engages your target market and how it might be used to achieve your business goals. You’ll also want to decide whether you need unique content for each platform or whether some or all can be repurposed. Content includes everything from simple text messages, images and gifs to downloadable PDFs, infographics and videos.
  • Fostering Engagement
    You’ll want to test various types of content to determine a baseline engagement rate, then foster it by promptly responding to comments and messages, liking and sharing relevant user-generated content, and starting conversations with quizzes, polls, etc.
  • Utilizing Analytics
    Social media analytics tools will help you track content and channel performance, analyze trends, and determine your publishing frequency.
  • Consistency
    To drive qualified leads and sales, you’ll want to publish consistently and at times when your audience is most likely to engage.

The Internet, and social media in particular, offers mass reach for businesses looking to connect with more of their target market. According to the most recent research for 2024, there are over 36 million internet users and 31.9 million social media users in Canada. Finding products to buy (19.7%) and watching their favourite brand content (17.0%) are just two reasons Canadians take to social media.

Canada is also the 4th largest market for social buyers. By 2025, global social commerce spend is expected to triple to $1.2 trillion USD (CAGR of 26%, outpacing traditional e-commerce growth 3x and physical retail by 8x), with Canada forecasted to grow 25% by 2026.

If done correctly, social media marketing can be effective in driving engagements, conversions, and business growth. Businesses that actively engage in social media marketing typically experience a measurable increase in brand visibility, customer engagement and revenue generation.

Information about your target market – including demographics, buyer personas, keyword searches, desktop versus mobile device usage, etc. – will help determine which social media platforms you should use. There will be some overlap in how your content and ads are displayed on various social media platforms, but your strategies will likely differ for each platform.

YES! Social media advertising can be highly effective at reaching your targeted audience and driving results. All social media platforms offer advanced targeting options to ensure your best prospects see your ads.

For example, for B2C companies, Facebook’s advertising platform has outstanding granular targeting options. You can pinpoint audiences based on demographics, interests, behaviours, life events and more. The platform also allows you to create Custom Audiences from your own first-party data (such as from opt-in email addresses) plus Lookalike Audiences that resemble your best customers.

LinkedIn, the go-to platform for B2B marketers seeking to reach decision-making professionals, has unique targeting options, including job title, employer, industry, sector, and skills.

YouTube targeting works for both B2C and B2B companies. Being able to market to those who are already using YouTube’s powerful search engine to research a brand or solve a problem allows companies to capture prospects at various stages of the buying cycle who are already primed to receive related content and advertising messages.

For social media, you’ll want to track metrics such as engagement rate (likes, comments, shares, video play percentages, etc.), follower growth, website traffic specifically from social media, conversion rates from social media-specific landing pages, etc.

When it comes to social media advertising – as with what you should budget for ANY marketing strategy or tactic – there’s no simple answer. Spending money on social media is important because it allows you to expand your reach, drive brand awareness and engagement and target specific audiences with tailored content and ads. That said, businesses typically allocate 10% – 25% of their overall budget to social media.

At Search Engine People, we’ll examine your business goals and the opportunities social media offers, then use our expertise, experience and analytics to create a budget designed to deliver your desired results.

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