GA4 & Website Analytics Services That Drive Revenue

Expert Google Analytics 4 & Tag Manager Consulting, Setup & Support.

Expert Google Analytics 4 & Tag Manager Consulting, Setup & Support.

At Search Engine People, we don’t just install tracking; we turn your website analytics into a growth engine. With over 20 years of digital marketing expertise, SEP delivers Google Analytics setup services and Google Tag Manager implementation strategies that go beyond basic configuration.

We help you uncover actionable insights, eliminate blind spots, and connect the dots between traffic and revenue. From GA4 configuration and audits to complex multi-domain tracking, we make your data work harder so you don’t have to.

Scroll down to learn how we make it happen.
Looking for a quote? Want to speak with a specialist? Fill out our contact form and let us help!

Our Website Analytics Approach

Reviewed on

Reviewed on

Reviewed on

Reviewed on

Reviewed on

Reviewed on

Stay Ahead Of The Competition.
Speak With A GA4 Specialist Today.

At Search Engine People, we don’t just install tracking; we turn your website analytics into a growth engine. With over 20 years of digital marketing expertise, SEP delivers Google Analytics setup services and Google Tag Manager implementation strategies that go beyond basic configuration.

We help you uncover actionable insights, eliminate blind spots, and connect the dots between traffic and revenue. From GA4 configuration and audits to complex multi-domain tracking, we make your data work harder so you don’t have to.

Scroll down to learn how we make it happen.
Looking for a quote? Want to speak with a specialist? Fill out our contact form and let us help!

Our Website Analytics Approach

We Help Great Brands - BIG and Small Fix their Web Analytics

What Our Clients Say about Our Keyword Research Services

Our SEP rep is friendly, knowledgeable, and always willing to answer our questions or explain things in detail. We are confident in our partnership and the work they do for us.

Lisa Parise

Attention to detail and plans for consistent growth and improvement.

Kevin Caspersz

We continue to get inquiries and the digital marketing program is working well for us, based on keywords and target markets within the metal fabrication industry.

Colin Brunet

We see consistent results that keep us coming back for more.

Department VP

They lifted a lot of weight off our team's shoulders.

Spencer Smith

SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.

Glendon Bunn

Our Website Analytics Services

GA4 & Analytics Audits

Discover what’s working, what’s broken, and what’s missing. Our comprehensive analytics assessments evaluate your existing setup for:

  • Tracking accuracy

  • Event and conversion reliability

  • E-commerce & funnel insights

  • Data retention and sampling

  • GDPR/CCPA compliance

Google Analytics 4 Setup & Configuration

Whether you're migrating from Universal Analytics or starting fresh, our GA4 setup services ensure a flawless foundation. We handle:

  • Property configuration

  • Data stream setup (Web + App)

  • Event tracking strategy (Enhanced Measurement + Custom Events)

  • Conversion setup

  • Cross-domain tracking

  • Audience creation for Google Ads retargeting

  • Debugging with Google Tag Assistant & real-time QA

All tailored to your KPIs and business model.

Google Tag Manager Implementation

We implement and manage Google Tag Manager (GTM) to give your team full control over tracking—without needing dev support every time. Our GTM services include:

  • Container creation and hierarchy setup

  • Tag deployment (GA4, Meta Pixel, LinkedIn, Hotjar, etc.)

  • Custom triggers and variables

  • Tag sequencing and firing priority

  • Debugging and version control

Ongoing GA4 and GTM Support & Optimization

Your TasdasdYour site content, the user journey, and data constantly evolve. So should your tracking.

We offer one-time projects and SEO packages that include:

  • Event audits and performance reviews

  • Conversion funnel optimization

  • DataLayer enrichment and schema updates

  • Reporting customization via Looker Studio

  • Technical support for analytics bugs and tag misfires

  • Proactive tracking updates aligned with marketing campaigns

Get Started Today
Get Started Today

Why Choose SEP for Analytics Support?

  • Proven Expertise – 3,000+ clients. 23+ years in business.

  • In-House Tech Team – No outsourcing, no shortcuts.

  • Results-First Approach – We measure success by ROI, not vanity metrics.

  • Platform Agnostic – Google Analytics 4, GTM, HubSpot, Looker Studio, Adobe Analytics, our team handles it all.

  • Custom Strategies – We align your data tracking with your unique business goals.

GA4 and GTM are about more than pageviews. SEP connects your analytics integration directly to growth metrics like lead quality, sales conversion rates, customer lifetime value and ROAS.

Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.

Melissa Clemence VP of Marketing & Communications

We Have the Clout to Back it Up

Proprietary Technology

Driving Data Rich Insights

Take the guesswork out of digital. Our systems lead to predictable growth.

Meaningful insights that lead to impactful actions. Our tech stack brings third-party data and your own first-party data together. With deeper learning comes better outcomes. In combination with a skilled team, we are able to drive predictable growth consistently.

You’ve Got GA4 Questions, We’ve Got GA4 Answers

We’re the leading SEO agency in Canada for a reason.

Still can’t find what you’re looking for?
Whether it’s GA4 setup or GTM optimization, we’re happy to help!

Contact Us

We conduct a full analytics audit to verify event firing, conversion tracking accuracy, and data consistency across platforms. We also use tools like Tag Assistant and DebugView to ensure everything is properly configured.

Yes. We offer full analytics integration services that sync GA4 with Google Ads, Looker Studio, HubSpot, Salesforce, and other platforms to track user journeys from ad click to conversion and beyond.

We recommend a full review at least quarterly or whenever you launch a new campaign, change your site structure, or add new conversion points. SEP provides ongoing analytics support to ensure your tracking remains aligned with evolving goals.

Our GA4 setup services include everything from account creation, property configuration, and custom event tracking to enhanced measurement, cross-domain tracking, and conversion goal setup. Everything tailored to your business objectives.

Google Tag Manager implementation simplifies tag deployment, improves tracking accuracy, and allows marketers to manage analytics and marketing tags without relying on developers, saving time and reducing errors.

Smash Your Targets in 2025 Search Engine People’s Ultimate Guide to Performance Marketing

A comprehensive collection of advice and examples from leaders within the digital community. Uncover the latest SEO trends, tools and tips. Learn how to build a roadmap for performance marketing success.

Download Now For Free