We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast majority is worthless fluff. This content won't get shared, […]
In the traditional business world, marketing is like a big umbrella. The sales department is one of many departments that, in theory, function under the marketing umbrella. In reality, the marketing and sales departments often pursue their own unique responsibilities. Unfortunately, these responsibilities may conflict, but if you want to leverage online leads, you must […]
Look at marketing ideas another way and you have a better understanding of what search tries to accomplish.
Look at search another way and you have a better understanding of marketing.
If you've never considered writing content for other blogs, now's definitely the time to start. The advantages of guest blogging are numerous, and when done right, guest blogging is a publicity gold mine. Think of it this way: writing content on a popular blog is like an amazing quid pro quo. A little bit of […]