Top Five Social Media Marketing Pitfalls

by Chris Marentis April 23rd, 2014

Many novice social media marketers tend to oversimplify local social media marketing as it appears similar to utilizing social media for personal use. In some ways, the two are similar but there are numerous pitfalls associated with crafting a local social media campaign in the same way one uses a personal social media account. See [...]

AdWords Campaign Management – Best Practices for 2014

by Adam McCluskey April 23rd, 2014

After a long winter, its time to put the hat and gloves away and take a fresh look at how our campaigns have been trending over the past, er … 3 to 4 months. As you catch yourself day dreaming of that one particular vacation, it can be easy to fall into the habit of [...]

Planning Your Social Media Mother's Day Campaign

by Michelle Rebecca April 22nd, 2014

We love our moms, and after all they've done for us, it only seems fitting to celebrate them in a big way. With a kick-butt marketing campaign designed to get the word out about your products and services, you can make the day of every mom out there AND generate some great business at the [...]

How to Encourage User Reviews: Tips for Small Business

by Alicia Thomas April 22nd, 2014

If you're a business owner, you likely already know the importance of getting reviews from your customers. From a digital marketer's perspective, there are two main reasons why online user reviews are so important: Having reviews of your product or service can have a real effect on potential customers who are researching online. A recent [...]

(Not Provided) Data in Adwords: The Facts

by Ryan Cruz April 21st, 2014

Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches: "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on" Organic Google searches are already severely limited: you can't [...]

7 Ways to Work Storytelling into Your Marketing

by Mandy Boyle April 21st, 2014

Storytelling is the part of marketing they always forget to tell you about, yet is as ancient and practiced as the concept of community itself. Between the KPIs and the demographics, storytelling in marketing can occasionally get lost. But losing the aspect of storytelling in your marketing is what may be causing you to miss [...]

Ever thought about yourself as a personal online brand? If you were to take a look at your online footprint, what would it say about you or your business? Would it be a true representation of who you are? Would it be full of personality? Ensuring your online personal brand is positive, appropriate, yet full [...]

When it comes to social media sites such as Twitter, getting your audience engaged is the key to success. If you are using Twitter, you know that users decide whether to follow or not to follow people. And, they decide this in a few seconds. Therefore, you have little time to impress. In this post, [...]

Are You Acquiring Google Or Customers?

by Grant Draper April 17th, 2014

One of the things we see from marketers is following Google's updates too rigorously, changing the SEO route of their business to fit in with Google's algorithmic way of thinking of the day. This usually means short term gain, long term pain for a few reasons: If you develop an SEO strategy based on existing [...]

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