One of the things we see from marketers is following Google's updates too rigorously, changing the SEO route of their business to fit in with Google's algorithmic way of thinking of the day. This usually means short term gain, long term pain for a few reasons: If you develop an SEO strategy based on existing [...]
Ensure your article promises to deliver — and then deliver what your promise by staying locked on your topic. Here's how to have a 100% success rate.
If your job has anything to do with digital marketing, whether its creating online content, doing SEO or running social media campaigns, by now you have heard of Inbound Marketing. Its a very popular marketing methodology that encapsulates various online tactics and strategies to attract visitors to your site, convert them into leads, turn them [...]
1. All You Need Do is Pay Someone $5 to Churn Out Keyword Stuffed Articles. Don't even think about it. Content has to be all about quality. Don't think you're saving yourself money by hiring the cheapest writers either – chances are that English won't be their first language and your site will end up [...]
Remember when Google released the Panda algorithm? This was when content penalties were introduced, used primarily to eliminate scraper websites that would rip content from one website and put it on their own. This practice was frowned upon particularly because, often, these scraper websites would rank higher for that content than the original site or [...]