Launch Your Social Media Campaign Like This

by Chris Marentis January 30th, 2015

In today's digital era, it takes much more than online presence alone to reap the benefits of social marketing. Given that , it's crucial to have an effective online marketing strategy. Follow the framework outlined in this article to get your social strategy right the first time and earn maximum ROI in the process. What [...]

Combining Your PPC & SEO Strategies

by Kristen Godel January 29th, 2015

Many companies are torn between a Search Engine Optimization (SEO) or pay-per-click (PPC) strategy for their business. SEO Since early 2012, there have been many questions surrounding the SEO world with Google algorithm updates, such as Penguin, threatening websites and instilling the fear of consequence for utilizing "risky" SEO tactics. Looking at ranking in the [...]

How To Calculate Social Media ROI

by Shane Barker January 28th, 2015

Business owners who invest money in maintaining their social media accounts for advertising purposes often ask me how they can calculate their return on investment (ROI). While measuring the ROI of social media can help you determine if a certain campaign was successful or a complete failure, it's a time-consuming task that involves several challenging [...]

Why eCommerce Sites need to be Mobile-Friendly

by Daniel Kosir January 27th, 2015

The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with search engines aiming to offer more personalized results, locality is more important than ever. But of the myriad of changes [...]

Why You Need a Content Promotion Budget

by Ann Smarty January 26th, 2015

There's actually no denying the fact that the concept "Build it and they will come" works. But unless content is marketed, it's a wasted effort. Whoever tells you otherwise may be either lying or clueless. We need to promote our content bringing it into the spotlight for it to get noticed and THEN spread naturally. [...]

10 Insights You Can Get From Site Analytics

by Steve Walsh January 23rd, 2015

Some years ago, I came across an interesting article about Jonathan Goldman, a PHD in physics who used his data mining skills and expertise of site Analytics to give LinkedIn a remarkable boost in its early days. In the same article the author termed data science to be the sexiest job of 21st century, and [...]

Key Aspects Of Effective Marketing In 2015

by Liz Farquhar January 22nd, 2015

In 2014 brands learned that the same old song and dance just isn't effective anymore if you want a profit-driven marketing strategy. Target Marketing estimated that by 2020, consumers will manage 85 percent of their relationship with a brand without ever interacting with a person. Even more unbelievable for many brands is the fact that [...]

How To Use Quora To Generate Blog Posts

by Andrei Petrik January 21st, 2015

In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. I was curious about LinkedIn's Influencer Program, more specifically I wanted to know how they managed to get so many influencers to write on their platform. Since I'm not a LinkedIn insider or have access to a source there, I [...]

Personal Branding For Your Business

by Stephen Moyers January 20th, 2015

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While their popularity is undeniable, critics question their claim to fame. So how do they maintain [...]

Local SEO For Multiple Locations

by Eileen Lonergan January 19th, 2015

If you have a business with offices in different towns, or if you are a service provider who services a geographic range, you want to optimize your website for each specific location. To Begin: Create a page for each area where you are located or your service area. Put the town in the URL and [...]