Some critics have been braying about the death of SEO for some time now but the industry is still around and going strong. Brands and agencies are expected to spend more than $79 billion by 2020 in search optimization and [...]
A/B testing tools have their origin in web design, and the concept behind them is simple.
For example, you’ve got a website with a front page designed to get visitors to buy something. Sales aren’t where you’d hoped they were, and [...]
Advertisements Can Drive Away Visitors And Cannibalize Your Business
Placing adverts on the sidebar of your blog seems a good way to earn some extra pounds. But the disadvantages can outweigh the advantages.
We all know that the key to a successful [...]
Around 250 billion emails are sent each day. In order to stand out from the crowd, your email marketing campaign really needs to grab the attention of your audience. There are several methods to do this – a while ago [...]
Should you repurpose your blog content? According to online marketing influencers, Crazy Egg and KissMetrics Co-Founder Neil Patel, as well as Moz Co-Founder Rand Fishkin, you should—but you should do so with care. Based from my own experience at NinjaOutreach, [...]
What’s your New Year’s resolution for your business? Expand your customer base? Increase the number of sales? Increase the number of returning customers?
How about increasing the traffic to your website? That way you have a bigger audience to sell too, [...]
Website usability has been the black horse of conversions. Usability testing actually gives real data about how easy your customers and users are able to access and use your website. We realised that this data can effectively act as the [...]
“An ex-employee set me up on my Google My Business.”
“I’m not good with computers - I didn’t save the password to my YellowPages.”
“I don’t have that email address anymore to get into that listing. [...]