According to Google, over the past two years alone, mobile search traffic has increased five-fold. As more and more customers are on the go, searching for products and services from their mobile devices it's becoming imperative for businesses to engage with their customers and enhance their mobile experience. For some businesses building a separate [...]

The Internet is drowning in volumes of Web content, but it can be hard to figure out how to use your own to complement your consultative selling process. This strategy is essential to your inbound marketing. Align the roles of content in your sales funnel to phases of your solution selling, and watch your bottom [...]

3 Ways To Safely Diversify Your SEO Strategy

by Heather Ribout July 22nd, 2014

Are you solely focusing on that #1 spot? Are you constantly searching Google for your core service or product terms and seeing where you rank? You might be addicted to rankings! But Google constantly changes. With hundreds of updates and algorithm changes a year there is no set in stone guarantee: day to day your [...]

I'm pretty sure I don't need to tell you why guest blogging is great. But if you need to hear it again, here it is: guest blogging is GREAT! It helps you to gain exposure and reach out to your target market. Done correctly, guest blogging can help you get the results that you want. [...]

A referral is incredibly valuable. The best way to increase referrals is by delighting your current customers. The fringe benefit of delighting customers is that it will help with your retention rate. We can delight our customers via these 3 tools: 1. Email Communication Now that we have the sale it is important that we [...]

You know the feeling you get when you get a new client who needs a content strategy for a niche you know nothing about. Without knowing the details of the industry, including the competitions shortcomings, it can be a challenge to create a successful campaign. It's important to increase your knowledge and develop a strategy [...]

Local Keyword Research in 2014 and Beyond

by Mike Wilton July 18th, 2014

Last year I did a lot of writing around the web focused on local keyword research, so much so that I had vowed not to do any content on the subject matter in 2014, but alas here we are and I'm doing another piece on local keyword research. Overall the fundamentals of local keyword research [...]

Photo by: I_Believe_ under cc Obviously, I'm a fan of LOTR, but thanks to Google Tag Manager, there's an easier way to manage your website tags and mobile applications for free. In fact, I can't remember the last time I didn't use it or recommend it. Here's just a few reasons why I love using [...]

4 Ways to Save Time with Marketing Automation

by Sumayya Sattar July 17th, 2014

So you've decided to implement a shiny new marketing automation software. You can't wait to dive in and start working on dozens of creative campaigns and generate dozens of pretty reports. But before you start – it's important to identify which tasks you can automate right off the bat, so that you have the time [...]

A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunity for most Google AdWords advertisers to maximise value from their campaigns. The following reasons were cited for the apparent lack [...]