After a long winter, its time to put the hat and gloves away and take a fresh look at how our campaigns have been trending over the past, er … 3 to 4 months. As you catch yourself day dreaming of that one particular vacation, it can be easy to fall into the habit of [...]
We love our moms, and after all they've done for us, it only seems fitting to celebrate them in a big way. With a kick-butt marketing campaign designed to get the word out about your products and services, you can make the day of every mom out there AND generate some great business at the [...]
If you're a business owner, you likely already know the importance of getting reviews from your customers. From a digital marketer's perspective, there are two main reasons why online user reviews are so important: Having reviews of your product or service can have a real effect on potential customers who are researching online. A recent [...]
Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches: "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com" Organic Google searches are already severely limited: you can't [...]
Storytelling is the part of marketing they always forget to tell you about, yet is as ancient and practiced as the concept of community itself. Between the KPIs and the demographics, storytelling in marketing can occasionally get lost. But losing the aspect of storytelling in your marketing is what may be causing you to miss [...]
One of the things we see from marketers is following Google's updates too rigorously, changing the SEO route of their business to fit in with Google's algorithmic way of thinking of the day. This usually means short term gain, long term pain for a few reasons: If you develop an SEO strategy based on existing [...]
Ensure your article promises to deliver — and then deliver what your promise by staying locked on your topic. Here's how to have a 100% success rate.