AdWords has a variety of geo-targeting capabilities – you can geo-target by city, postal code, and even a radius around your desired location. What you may not have paid much attention to are the 'Location options (advanced)' settings. By default, your campaigns are set to target 'People in, or who show interest in my targeted […]

5 Growth Hacking Traffic Ideas and Examples

by Ann Smarty July 1st, 2015

I've talked a lot about diversifying your traffic sources: Long gone are the days where we could rely on Google (not saying it was a smart strategy back then but at least it was possible). Today the only way to survive online is to keep discovering new ways to growth-hack your site visits and leads. […]

Search engines "cut-off" titles that are too long. This can lead to the rather unfortunate consequence that your most important information in your titles and descriptions are not visible in organic search resuls leading to fewer clicks. Used to be that there was a fixed amount of characters Google would show. That was because the […]

Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they're looking. They click your ad, show up on your site and convert into a lead for your sales team. Awesome right? Actually, there are many companies where […]

10 Tools To Help With The Content Creation Process

by Steven Eastlack June 26th, 2015

If there is one thing small businesses don't lack, it's access to a wide variety of tools to aide in the content creation process. The only true way to figure out which tool you enjoy using the most and find works best is to test them out. But, it helps to have a starting point […]

I'm still amazed whenever I bring up retargeting to new clients and they have no clue what I'm talking about. That's until I follow up with, "you know, the ads that stalk you everywhere you go." Without fail, they know exactly what I'm talking about. If marketers and business owners associate remarketing with stalking, imagine […]

I cringe every time a blogger says "content is king". I don't think content has ever been king because the cliche implies that content trumps all and we all know that just isn't true. Content alone does not drive traffic to a new blog. In fact, great content is only self-sustaining when you already have […]

I know what you're thinking – people still use StumbleUpon? That's what I was thinking too. So I blew the dust off my old account as I tried – and failed – to login. One password reset later, and here I am, looking at the forgotten Stumbles of my past. The last time I used […]

SEO: "What's in a name? That which we call not provided By any other name would still hide my keywords." – not Shakespeare SEO's have almost stopped complaining about Google hiding search keywords. Almost. Searchers are still using keywords to search on desktop, on mobile, on tablet using keyboard, or Siri, or Cortana. Deep down […]

Common Questions About SEO-Safe Web (Re)Design

by Danny Hall June 19th, 2015

1) I Already Have Great Rankings For Several Of My Pages, Will I Lose Them? There's no reason you're rankings should chance as long as your content doesn't. If your content changes it needs to equal the old content in relevance. If your URL's change then you have to use 301 redirects so search engines […]