When we produce content, we all have similar goals. We want our words to spread like wildfire, engage and educate people while leaving a lasting mark on their memory. The question is: how? These days the web is saturated with regurgitated content and a variety of outlets that all lead to the same answers. So [...]
Your existing presentations from speaking engagements and webinars have great potential to generate traffic for your website. So why not upload them to SlideShare, and get the maximum results from your presentation? SlideShare is an under-utilized content marketing strategy that many businesses overlook. But SlideShare presentations have the ability to rank well in search engine [...]
Yahoo bought blogging site Tumblr and we're bound to see some changes. Here are some of the things we can expect to see as a result of the deal. New Sign-ups, But Decrease In Loyal Users It's important to remember that Tumblr has its own following, although it may not be comparable to Facebook or [...]
Everything You Need to Know About Custom Channel Groupings in Google Analytics
Two years ago when Google released version 5 of Google Analytics, an entire host of new features came along with it. One of the most helpful of these was the Multi-Channel Funnels reports which was designed to help GA deal with a problem that had been plaguing analytics tools for years – goal attribution. In [...]
Google+ Second Largest Social Network: Integrate Into Overall Marketing Strategy
Google + has overtaken Twitter in the social media race and it looks as though it is closing in on Facebook. With an impressive 343 million active users in only 2 years, Google Plus has proven it is a force to be reckoned with. Active Users vs Users Who Are Active What we must first [...]
In a previous post I formulated a complex Google query to find guest blogging opportunities. Where previous guest blogging guides searched common key-phrases in guest post offers, they required an exhausting typing or copy-pasting of various key-phrases coupled with one relevant keyword. The Google query I proposed makes searching guest blogs made as easy as [...]
Even though I haven't seen your business' website, I'm betting that it could benefit from some streamlining. One of the biggest ways that we're able to help clients convert web traffic is by making their site lean, efficient and purpose-driven by streamlining their content. There are a number of ways this can be done. But [...]
If you're a blogger, content marketing is a term you've heard quite a few times before. In fact, we all have. Brilliant marketing sources like Moz, HubSpot, and others have mentioned content marketing countless times – not just because it's the hottest buzz word of the moment, but because it matters. Content marketing has always [...]
Did you know? 97% visitors do not convert on the first visit 79% of marketing leads never convert into sales because they're not ready to buy For every $92 spent acquiring customers, only $1 is spent converting them Acquiring a new customer is 4-10 times more expensive; invest in retaining & getting referrals from your [...]
We explored the 3 key stages of tactical international SEO implementation in an earlier post; now its time to hone in on one particular element of multilingual SEO " content. Without high quality, optimised content, other SEO activity will be defunct. Google has long positioned good content as pivotal to all SEO activity, and recent [...]
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