Comprehensive SEO Audit Services

Gain Actionable Insights to Enhance Rankings, Traffic, and Conversions

Uncover opportunities to strengthen your site’s overall performance and long-term growth.

Gain Actionable Insights to Enhance Rankings, Traffic, and Conversions

Our SEO audit is a deep, diagnostic review that pinpoints what’s working, what’s not, and what’s quietly slowing your growth. We look at every layer of your website, from site speed and content structure to indexing, schema, and user experience, to give you a clear plan of action.

  • Technical SEO Foundations

  • Site Performance Optimization

  • Backlinks & Domain Authority Analysis
  • Core Web Vitals & Page Speed

  • Structured Data & Schema Markup

  • AI & Search Engine Crawlability

  • Keyword & Content Mapping Analysis
  • Competition Analysis & Market Share Insights

  • User Experience & Design Quality

Our Approach

Scroll down to learn how we make it happen.
Looking for a quote? Want to speak with a specialist? Fill out our contact form and let us help!

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Claim Your Detailed SEO Audit:
Insights, Fixes, and Clear Priorities.

Our SEO audit is a deep, diagnostic review that pinpoints what’s working, what’s not, and what’s quietly slowing your growth. We look at every layer of your website, from site speed and content structure to indexing, schema, and user experience, to give you a clear plan of action.

  • Technical SEO Foundations
  • Site Performance Optimization
  • Backlinks & Domain Authority Analysis

  • Core Web Vitals & Page Speed

  • Structured Data & Schema Markup

  • AI & Search Engine Crawlability

  • Keyword & Content Mapping Analysis

  • Competition Analysis & Market Share Insights

  • User Experience & Design Quality

Scroll down to learn how we make it happen.
Looking for a quote? Want to speak with a specialist? Fill out our contact form and let us help!

Our Approach

We Help Great Brands - BIG and Small Dominate SEO

What Our Clients Say about Our SEO Audit Services

Our SEP rep is friendly, knowledgeable, and always willing to answer our questions or explain things in detail. We are confident in our partnership and the work they do for us.

Lisa Parise

Attention to detail and plans for consistent growth and improvement.

Kevin Caspersz

We continue to get inquiries and the digital marketing program is working well for us, based on keywords and target markets within the metal fabrication industry.

Colin Brunet

We see consistent results that keep us coming back for more.

Department VP

They lifted a lot of weight off our team's shoulders.

Spencer Smith

SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.

Glendon Bunn

How Our SEO Audit Process Works

Foundation and Roadmap

Each insight from your SEO audit culminates in a clear, prioritized roadmap. You’ll see which improvements will have the biggest impact and where to focus resources first.

We deliver a visual summary of findings along with detailed recommendations your developers or content team can act on immediately. If you prefer, our specialists can implement the changes directly to speed up progress.

Optional add-ons include deeper backlink analysis, local SEO reviews, or competitor benchmarking to make sure your site not only meets technical best practices but also outperforms your competitors.

Our audit does not end with a checklist. It ends with a plan designed to drive long-term growth across every metric that matters.

Better Rankings

When search engines can understand, navigate, and trust your site, rankings rise naturally. Our audit goes beyond basic checks to uncover the technical and content signals that drive visibility.

We start by analyzing Core Web Vitals: load speed, responsiveness, and visual stability, alongside mobile performance, caching, and server response times. These details often decide whether Google sees your site as fast and reliable or slow and outdated.

Next, we review your content and structure. Each page is mapped to a unique keyword and intent, preventing overlap and wasted opportunity. We check for missing topics, thin content, and weak internal linking that could be diluting your authority.

To strengthen your visibility further, we review schema markup and structured data for accuracy and completeness. Whether it’s Organization, Product, or FAQ schema, we ensure search engines can interpret your information correctly and reward you with enhanced visibility in results.

Finally, we inspect indexing and canonical signals to confirm that Google sees one clear, authoritative version of every page. The result is a site that communicates clearly to search engines and moves upward in rankings without confusion.

More Traffic

Better rankings set the stage, but consistent, qualified traffic depends on how efficiently your site is crawled and how visitors experience it.

We evaluate crawl efficiency to identify wasted crawl budget and technical clutter such as duplicate URLs, parameter pages, pagination loops, and outdated sitemaps. Then we streamline indexing rules so search engines spend time on your most valuable pages.

Your internal structure plays an equally important role. Through a linking and navigation audit, we make sure your most important pages are supported by strong internal links and that no valuable content is left isolated.

Traffic can decline when users encounter dead ends. We map out all redirects and 404s, remove broken or unnecessary 301 chains, and repair authority flow throughout your site.

Finally, we assess design and user experience to review layout, readability, and accessibility. A strong SEO audit considers both people and algorithms. When visitors stay longer, engage more, and convert smoothly, search engines take notice. That is when higher rankings truly translate into more traffic.

Increase Qualified Traffic
Increase Qualified Traffic

Increased Revenue

Traffic matters most when it leads to measurable business growth. Once your technical and structural foundation is solid, we connect the dots between organic visibility and revenue outcomes.

We begin by auditing your conversion tracking and analytics setup to ensure that goals, events, and e-commerce data accurately reflect what’s happening on your site. This makes it easy to see which channels and keywords actually drive leads or sales.

Then we assess your keyword and content strategy through a business lens. Instead of chasing search volume alone, we focus on queries that bring in qualified visitors who are ready to buy or inquire. This approach aligns organic performance with true revenue potential.

Finally, we provide a strategic action plan for ongoing optimization. SEO is not a one-time fix; it’s an evolving process. By refining content, improving user experience, and tracking engagement metrics over time, we help your site turn visibility into lasting business growth.

Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.

Melissa Clemence VP of Marketing & Communications

We Have the Clout to Back it Up

You’ve Got SEO Questions, We’ve Got SEO Answers

We’re the leading SEO agency in Canada for a reason.

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Whether it’s global or local SEO, we’re happy to help!

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The timeline changes from one project to the next but there are some safe assumptions that apply to most.

Typically, you will see movement within 3-4 months. During this time, your pages related to various keywords move upward on Google’s Search Engine Results Pages, and you can see the light at the end of the tunnel.

Within months 4-6, you can expect more substantial gains. Those improved rankings are starting to pay off with more qualified traffic and leads. For some, it will be a few months before you see top five rankings, while others may already be in position #1 by this stage. Competition and where you started from are factors in determining how quickly your results materialize.

A proven SEO company like ours will have a system to ensure projects move quickly without taking unnecessary risks. We‘ve invested over $2 million in developing the proprietary technology to pull and analyze the incredible volumes of data we use to predict outcomes. This allows us to forecast with a greater accuracy than virtually any other SEO company in Canada and adjust strategies or tactics to obtain the best possible result.

No, but you’ll likely regret stopping. It’s important to remember that SEO is earned media but not owned media. Getting to position #1 on Google is always significantly harder than maintaining position #1 on Google. When you stop SEO, it will only be a matter of time before your rankings fall, especially if your competitors keep spending as they vie for your space.

Unfortunately, there is no way to know for sure. Some companies who halt their SEO get lucky and maintain their rankings for 12+ months. However, most see their hard-fought-for rankings start to fall within 3-4 months.

We always advise our clients not to roll the dice. We’ve seen the adverse outcomes when that advice is not taken.

With all of that in mind, when you select us as your SEO agency, you are not locked into a long-term contract. Our agreements include cancellation protection that allows you to move on from the project should you choose.

Both, but in almost 100% of cases, you’ll require ongoing work to see ongoing success. Remember, your competitor is likely still spending, and Google isn’t sitting still either. They’re using AI and other learning to tweak their algorithms, requiring us to adjust at a moment’s notice.

One-time work is typically designed to ensure the building blocks for SEO are in place within your digital assets. This could include technical improvements or cleanup of your website code, small on-page changes, navigational adjustments, etc. While these changes improve your site’s ability to rank, they are likely not enough to earn and maintain a high ranking.

When you add ongoing SEO work by an expert SEO agency to your one-time improvements, there is a much higher likelihood of success. SEO is constantly evolving, and competitors are constantly improving. It’s vital that you stay in the race.

When you connect with one of our specialists, we can inform you whether one-time changes will allow you to meet best practices and improve your results.

No. We believe clients should keep us on as their SEO agency in Toronto because we are doing great work that gets results and not because they’re locked into a long-term agreement. We know the contract only gets renewed if we produce results.

Every SEP contract includes a simple “out clause” with a minimum notice requirement designed to allow us to keep the project moving forward before we part ways.

The fact that SEP delivers results means we retain clients. Our clients stay with us for an average of three years, all without any long-term requirements. Our longest client has been with us for more than 14 years!

There is no one-size-fits-all solution when it comes to SEO. That’s why we thoroughly analyze your digital assets and company needs before we quote on your project. But the short answer is we have clients ranging who spend from $1,000 to $30,000+ per month, with the vast majority falling closer to the lower end.

Before selecting us as your SEO company of choice, you will meet with one of our Senior Strategists. We don’t offer pre-determined packages here at SEP, so we use this time for discovery. During the discovery call, we will learn about your business, solutions, target market, competitors, goals, past SEO work, etc. This allows the Senior Strategist to build a custom plan, which the sales team will use to provide a detailed quote.

NO. Our work is done entirely in-house, with the vast majority of our staff located within the GTA. Others reside in Alberta, BC, Quebec and USA markets or abroad.

When you select SEP to be your SEO agency, specific team members will be assigned to your account, and you’ll communicate with them directly.

SEP doesn’t use white-label solutions provided by other vendors. Any work we provide is for you and you alone and is performed in-house. We are not a jack-of-all-trades agency, so If there is a service we do not offer but you may benefit from, we have lots of contacts within the marketing industry and will gladly refer you to a trusted provider.

Yes. We guarantee work quality. We guarantee we will provide the deliverables promised to you when scoping your project.

We cannot guarantee results. There are lots of agencies out there willing to do so, but the fact remains that we do not own or control Google, and they make algorithmic updates at will.

Our systems and processes are proven to drive results. There is a reason why SEP has withstood the test of time within the SEO industry. We generate great results for our clients, and they stick with us for that reason.

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