I'm an online marketing strategist currently working for one of Australia's largest online agencies. I consult with our clients to develop holistic web strategies, while also managing the SEO and social media elements of the business. I'm happy to say I absolutely love what I do. I'm an Internet geek at heart, so I've truly found my calling!

Outside of work, I'm crazy about sports, Australian football in particular. Have played basketball for over 20 years and will continue to do so until my body shuts down. Then I'll probably switch to golf. Followed by lawn bowls. And eventually just scrabble…

James's Recent Posts

• My name is James and I'm addicted to branded search: Google & Brands
  

  Admitting you have a problem is the first step towards overcoming it.

• The 3 key ingredients to create truly sharable content
  

  How do I get people to share my content so it spreads and ranks better?

• The secrets of the world’s top tech companies revealed
  

  It's Tell The truth day (no, really!) so here we go…

• Why Google +1 (probably) won’t work
  

  Google PlusOne won't work. At all. Here's why.

• Is This The Most Damaging Social Media Crisis Ever?!? [SFW]
  

  Australia-based James Duthie takes a look at one of the most damaging social media events.

• Five signs your SEO agency sucks
  

    A couple of months back I wrote a popular little piece on how to spot new SEO clients that may suck. At the same time I happened to be interviewing a bunch of different candidates for a new SEO role within our agency. As it turned out we got a number of applicants from [...]

• Duplicate content penalty: Myth or fact?
  

  Yes… I'm going there. That old chestnut – Google's duplicate content penalty. Some have argued that the penalty simply doesn't exist. And while I tend to agree that a penalty probably doesn't exist for individual pieces of duplicated content, I have never doubted that duplicated domains were a one-way ticket to a Google butt kick. [...]

• What Would Google Do?
  

  Top SEO's and Google insiders recommend to take a long term view when working on your site; to stop chasing the algorithm and instead go where Google's going to be.

  But where is that?

• The 5 A's of Content Marketing
  

  Marketing through content is one of the pillars of modern SEO. The ideation and generation of content should be based on this model.

• Five signs your SEO client kicks ass
  

  What makes for a great SEO clients? Who rocks and why? Check the five tell-tale signs.