/Leo Dimilo

About Leo Dimilo

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So far has created 21 blog entries.

How To Get Started With An Email List

Choosing a provider should not be based on price but on needs. The reality is that most email autoresponder services are priced so competitively that price doesn't matter. Don't go with a free service though.
By |March 31st, 2015|Email Marketing|Comments Off on How To Get Started With An Email List

Building an Inside Out Approach to Ranking in Search and Improve

I very rarely get to work with brand new brands when it comes to SEO. Usually, my clients veer toward the established brick and mortar businesses that are looking to provide another leg via online sources to help magnify their [...]

By |October 11th, 2013|SEO|1 Comment

Lead Nurturing Step 1: 3 ways a small business can use the email autoresponder for sales

I think that all businesses understand the importance of collecting email addresses for lead generation. But aside from the occasional email broadcast or current sales ad, most businesses don't understand the other part that email services provide.

I'm talking about the [...]

By |August 19th, 2013|SEO|Comments Off on Lead Nurturing Step 1: 3 ways a small business can use the email autoresponder for sales

Canonicalization & Pagination 101 for e-commerce Websites

Perhaps one of the more troubling conundrums that SEO's face is canonicalization. Running a close second is pagination.
Here's An Example
You have an e-commerce website and you want to rank for "beach towels". Currently, you have a category page that [...]

By |May 21st, 2013|SEO|Comments Off on Canonicalization & Pagination 101 for e-commerce Websites

5 ways to rejuvenate and promote old content

As a runner, I can tell you that when you are first starting out as a beginner, things are difficult. Arms flail. Legs tend to wobble. Everything feels off balance. If you do it long enough though, your body starts [...]

By |March 18th, 2013|Content|3 Comments

7 things to think about before running a local SEO campaign

Localized SEO is different than other SEO campaigns. To put it simply, it isn't so "macro". There are usually no departments that you are dealing with. There is less money. In most cases, it is a highly intimate relationship between [...]

By |January 17th, 2013|Local Search, SEO|1 Comment

The One Question an SEO Should Ask a Client Before Accepting a Request

Before saying yes, ask this.
By |January 2nd, 2013|SEO|1 Comment

3 Alternative Solutions to Replace the Google Feedburner Service

It shouldn't be a surprise that Google is planning on shutting down it's feed management system, Feedburner. Considering the fact that RSS news feeds are being used less and less as social media is now the new form [...]

By |November 8th, 2012|SEO|6 Comments

2 Incredibly Easy Actionable Tips To Implement Social Media Into Your Business

We call awesome when we see it. Use these two tips -- one orthodox and one ... well, let's say uncommon -- and you will see more engagement in your stream.
By |September 10th, 2012|Social Media Marketing|3 Comments

The 5 Deliverables For Local SEO For Small Businesses

For the modern SEO, it all boils down to understanding the small business and their needs and then giving them the options to help them decide what strategy will work out best for them long term.
By |August 7th, 2012|Local Search, SEO|1 Comment