Perhaps one of the more troubling conundrums that SEO's face is canonicalization. Running a close second is pagination. Here's An Example You have an e-commerce website and you want to rank for "beach towels". Currently, you have a category page that points to a section where all your beach towel products are organized and displayed. [...]
As a runner, I can tell you that when you are first starting out as a beginner, things are difficult. Arms flail. Legs tend to wobble. Everything feels off balance. If you do it long enough though, your body starts to figure out ways to economize the motion. You run with deliberation, economizing every step [...]
Localized SEO is different than other SEO campaigns. To put it simply, it isn't so "macro". There are usually no departments that you are dealing with. There is less money. In most cases, it is a highly intimate relationship between yourself and the business owner. Smaller doesn't necessarily have to mean less though. If you [...]
Before saying yes, ask this.
It shouldn't be a surprise that Google is planning on shutting down it's feed management system, Feedburner. Considering the fact that RSS news feeds are being used less and less as social media is now the new form of news gathering, news feeds are now used mostly by us dinosaurs. This could be bad news [...]
For the modern SEO, it all boils down to understanding the small business and their needs and then giving them the options to help them decide what strategy will work out best for them long term.
Choosing a provider should not be based on price but on needs. The reality is that most email autoresponder services are priced so competitively that price doesn't matter. Don't go with a free service though.
So, you get a call from a local pizza restaurant who was referred to you by a friend. He wants to use the web to increase his visibility. What do you do? That's actually a trick question. While SEO professionals would naturally lean into rank visibility, there are way more ways to increase it than [...]
For someone who knows how SEO works, we tend to work in the right order- keyword research then content. In a perfect world, every job that we get would be in the right order. Unfortunately, the role of an SEO typically involves reverse engineering the content on a website to ensure that what the webmaster wants to rank for will (hopefully) get ranked.