Conversion Optimization

Conversion Optimization

Get more Customers through Effective Website Conversion Optimization

You invest time and money into advertising your business online, are you getting all the ROI you should? When you are paying for advertising to get visitors to your website, you need to know that they are progressing through your sales funnel instead of bouncing off your site.

SEP's inbound marketing specialists can help make sure your site is performing its job as a sales tool by optimizing your site for conversions. When you increase the conversion rates on your site, you help make sure your advertising dollars are generating maximum returns.

Conversion optimization is a vital part of online marketing. Optimizing your site for search engines gets people "in the door" of your site, but optimizing your site for your customers means actually turning those visitors into sales. Optimizing your website for conversions involves:

  • Ensuring your messaging is clear and customers understand the value you are offering
  • Identifying and removing obstacles (i.e. too many clicks, poor navigation, ineffective call to action) in order to improve conversion rates.
  • Making it easy for visitors to progress through your sales funnel
  • Ensuring your site is being perceived by your visitors as being credible and easy to do business with
  • Offering the appropriate content that will spur people to take action and convert on your site
  • Measuring the correct things on your site that can be used to make further effective business decisions

SEP works closely with our clients to develop appropriate landing pages to effectively increase website conversion optimization rates. Continuity is a key attribute to creating effective landing pages and increasing conversion rates. This is why SEP takes a holistic approach to conversion optimization by examining ad copy, organic keyword usage, usability and calls to action. Ensuring that your potential customers have a seamless journey from the search engine through your website will help you get more customers and improve your ROI .

Conversion Optimization Products and Services

SEP examines conversion optimization on a case by case basis with each one of our clients. We assess your specific goals and objectives in order to develop a plan that will work for your website and help you convert your users into new customers.

We offer a number of website optimization services to help improve conversion rates on your website:

  • Website Assessment: Your website is analyzed with the intent of identifying major problem areas that can result in poor conversion rates. SEP conversion rate specialists can assist you in identifying opportunities and improving the conversion rate on the site.
  • Usability Tests: We perform usability tests to assess the effectiveness of your website from a conversion perspective. We look for areas that can be improve to make it easier for users to convert into customers.
  • Call Audits and Mystery Shopper Testing: We assess your current practices and performance and identify opportunities to improve conversion rates.
  • A/B Experiments: We conduct A/B Experiments to determine the best ways to optimize your site's effectiveness and improve overall customer experience.
  • Google Analytics Implementation: We have advanced skills in optimizing Google Analytics and can develop GA Implementation Strategies for our customers.

Through these website conversion services, SEP can effectively assess your website and offer solutions and recommendations to improve website conversion optimization.

Why choose Search Engine People to Improve Website Conversion?

  • We are analytics experts: We have access to over 500 Analytics accounts We know what works! We will connect your Google Analytics and your Salesforce account, so you can identify what is actually driving sales.
  • We are always testing: The Conversion Optimization team at SEP is constantly running testing and gathering data so we can be sure that what we are recommending will work. We don't just recommend changes, we test them.
  • We are dedicated: Our conversion optimization team eats, sleeps and breaths conversion optimization.
  • We are on top of the latest developments: We don't just do A/B testing!!! Our team stays on top of the latest psychology, sociology and cognitive neuroscience research to understand how the brain works and the signals of influence that trigger someone to make a purchase decision.
  • We consider the human element: We track user behaviour to see how people interact on sites. We understand what makes people click!
  • We have a proprietary system: The SEP conversion optimization team uses a proprietary system that can quickly and easily create high-converting landing pages for PPC, Social efforts and all your marketing campaigns.