Pay-Per-Click Advertising (PPC)

Pay-Per-Click Advertising (PPC)

Expert Pay-Per-Click (PPC) Advertising that drives traffic to your website and maximizes ROI

Not getting the return you expected out of your PPC campaign? You are not alone. The truth is that while many people use PPC to generate website traffic, most do not understand the intricate details of effective PPC management to maximize the ROI on their investment.

As the 1st company in Canada to be AdWords Certified by Google, SEP will help you:

  • Establish goals for your PPC campaign
  • Create a custom account or manage your current account
  • Expand your PPC campaign to other platforms
  • Optimize your campaign
  • Track, test and improve your PPC strategy so you get better results

PPC is a vital part of Search Engine Marketing (SEM). It is an online advertising model that is used to drive traffic to your website through ads that typically appear with search engine results. Ads are created based on targeted keywords and you pay only when the ad is clicked on by a user " hence Pay-Per-Click.

Large enterprises, mid-size and small businesses alike require a PPC management strategy that is run by proactive SEM experts that monitor ad campaigns regularly to optimize results and provide analysis and reporting that is insightful and easy to understand. At SEP, we do all of this and more.

Pay-Per-Click Services & Products

  • Remarketing: Remarketing lets you show ads to individuals who have previously visited your website via tagging pages that correspond with particular categories or services you want to promote. We will help you stay engaged with your target audience by offering them highly relevant ads and offers as they browse the web.
  • Display Advertising: Online display advertising helps you better target your audience on the websites, blogs and social media sites they frequently visit. We will help you get your message directly in front of the audience youre seeking over a variety of targeted channels.
  • Product Listings Ads (PLAs): PLAs are search ads that include more comprehensive information about certain products, including product images, prices, and vendor name " without requiring additional keywords or ad text. We will create, implement and manage your PLAs to increase your search visibility and maximize your ROI.
  • Bing Ads: Google AdWords isnt the only medium for pay per click advertising " Bing Ads can also be a highly lucrative avenue. We will help you create, implement and manage your Bing Ads account and campaigns.
  • Paid Social Media Advertising: Paid social media ads help to create brand awareness, drive fan growth, build authority and more. We will create and test multiple advertisements, identify the best performing ads and optimize them for maximum ROI.

The Advantage of Pay-Per-Click with SEP

  • Instant traffic to your website
  • Increase organic SEO click through rates
  • We handle implementation and management
  • Improve the amount of targeted traffic to your website
  • Supplement organic search and seamlessly integrate PPC into your current SEO strategy
  • SEP performs ongoing research on paid search in each city in Canada and the USA

Why choose Search Engine People for PPC?

  • We have the most PPC experience: We were the 1st company in Canada to be Adwords certified by Google.
  • Our entire PPC team is AdWords and Bing Ads certified: Team members have advanced Google Adwords training in Advanced Search, Display, and Reporting.
  • Transparency: Detailed and fully-transparent reporting " see which keywords are driving value, and what we actually pay for a click on your behalf.
  • We use business goals to customize your PPC strategy: We take the time to understand your business goals and objectives first and then customize your PPC strategy accordingly.
  • We attract targeted traffic: We are experts at identifying the optimal keywords to attract targeted traffic.
  • We are SEO experts: Our extensive expertise in SEO is a key advantage for all our PPC clients. We take a holistic and balanced approach by implementing a shared keyword strategy across all our SEO and PPC campaigns.
  • We produce PPC Ad Copy that works! By testing and measuring results for 100s of clients across all verticals, we have developed advanced skills in creating high-performing copy and effective call to actions.
  • We have a proven track record of success: SEP is known for taking on poorly performing programs and deploying highly effective rehabilitation strategies to improve results and build strong, sustainable long-term campaigns.
  • Google Grants: We help non-profits with services that help them maximize their Google Ad Grant to deliver optimal results including a/b testing, keyword research and ad extensions.
  • SEP performs ongoing research and studies the paid search market in each city in Canada and the USA, giving it unprecedented insights into each market.