Increase Brand Awareness, Generate Traffic and Engage Your Users with an Effective Social Media Marketing Strategy
Integrate Social Media Marketing into your Digital Marketing Strategy
Social Media Marketing (SMM) plays a crucial role in any digital marketing strategy and is highly effective for driving significant traffic to your website and managing the online reputation of your brand. In addition to creating exposure, awareness and building authority, social signals such as Likes and Shares are increasingly becoming a more important factor to improving your organic search positioning.
SEPs social media marketing experts will work with you to identify the most relevant social media platforms (Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest) for your business and develop an effective strategy that will support your digital marketing goals and objectives.
Social Media Marketing Products Services
SEP offers a wide range of Social Media Marketing services including:
- Blog posts: Blogging is an effective marketing strategy. Impactful blog posts designed to build traffic and increase shares through compelling topics soundly based on keyword research will increase overall levels of engagement.
- Social Shares: Sharing topical articles, industry news and blog posts across all your social profiles will keep your profiles active and fresh, encouraging users to visit regularly.
- Social Media Profile Optimization: A complete and optimized social media profile with proper page titles, descriptions, socially optimized blog installation, social alerts, custom Facebook tabs, tagging, keyword-rich posts, inbound linking, effective branding and custom graphics and functionality is the key to a great social media marketing campaign.
- Premium Content Creation: Sharing high quality content that provides significant value to your users is essential. We offer a number of premium content creation options to enhance your users experience. They include infographics, e-books, whitepapers, graphic tips and videos.
- Paid Social Media Ads: Social Media Ads drive fan growth and build email lists. Our strategy includes multivariate testing of multiple ad image and copy combinations on Facebook, identifying the best performing ads and then optimizing for lowest CPL (cost per like) or on-site conversions.
- Social Contests: Contests are an effective way to engage users and create awareness. We work with you to create a contest idea, develop custom graphics and functionality, promote it, measure performance and make adjustments to maximize the social reach of the contest.
- Usability testing: We measure initial impression of a brand and current sentiment from a social perspective. We determine how your social profiles and your competitors profiles are serving your potential customers. We identify opportunities to enhance your profiles to better serve your customers and turn your profiles into a more effective sales tool for your business.
- Comprehensive Reporting: We track every social interaction – likes, shares, ad impressions, comments, virality and total reach to understand which posts work and increase engagement.
- Platform Specific Strategies: Whether you want to do Facebook marketing, run promotions on Twitter or just advertise on LinkedIn, we'll develop a social network specific strategy to maximize its capabilities and audience reach.
Advantages of Social Media Marketing with SEP
- Creates awareness for your content
- Builds your authority as a content publisher
- Builds trust with your customers
- Generates high quality leads
- Engages customers and improves communication
- Allows your company to join the conversation
- Improves search engine positioning
- Increases understanding of customer thoughts and opinions
- Increases website traffic
- Increases brand awareness
- More efficient use of marketing budget
Why Choose SEP for Social Media Marketing
- We have a unique approach to SMM: Our approach and strategy is unique. Unlike others in the industry who focus exclusively on fan growth, we believe that a strong content strategy is the key to building a long term, sustainable fan base with real marketing potential.
- We blend SEO, Inbound Marketing and SMM: Our extensive expertise in SEO and Inbound Marketing is a key advantage for all our Social Media clients. Using a closed loop/integrated strategy, we ensure all your social media activity not only reaches your customer base but also drives valuable traffic back to your website.
- We take a holistic approach: Our goal is to diversify and maximize all your marketing efforts. We develop fully integrated inbound marketing campaigns that leverage social media, mobile apps, websites, landing pages, SEO and PPC activities.
- We have strong relationships with the major social networks: We often know the social media changes that are coming before they are launched to the general public. This allows us to proactively analyze changes in advance and deploy tactics and strategies that take advantage of new features.
- We use PPC and Social Media to maximize results: We have a deep understanding of how and when specific paid social ad products are best deployed. We know which paid social networks to use and how to optimize for performance.
- Dedicated Paid Social Team: Whether you want to run Facebook Ads, launch a comprehensive Twitter Ads and Marketing strategy or focus only LinkedIn Advertising, we've got an expert who'll advise, setup, deploy and optimize campaigns to achieve your specific marketing goals.