Robin Williams was a quick-witted chameleon. The plethora of characters he played in over 100 movies proved his ability to adapt and react in any environment and decade - surely a testament to the success he had as both an actor and comedian. His legendary roles in movies such as Goodwill Hunting, Dead Poet's Society and even Aladdin gave birth to countless quotes that inspired millions of people. Below are a few of Williams' most cited lines, which can be used to help guide our marketing efforts online.

"What do you want to be in the world? I mean the whole world. What do you want to be? Close your eyes and think about that." - R. Williams, August Rush (2007)

Who do you want to be to the world, to your audience? Surprisingly, this is a question many marketers fail to identify prior to launching their marketing initiatives. What is your company about, and more specifically, your brand? Take the time to reflect on this. A strong idea of what you represent will make it easier to write content to engage your audience in the future. It also defines what your consumers will expect of you.

"It's like riding a psychotic horse towards a burning stable." - R. Williams, The Birdcage (1996)

This defines a campaign without SMART goals. If you don't have Specific, Measurable, Attainable, Realistic and Timely goals, the results are going to be unpredictable. You're basically strapped in for a ride with no idea where you're going to end up - successful or not.

"There's a time for daring and there's a time for caution, and a wise man understands which is called for." - R. Williams, Dead Poets Society (1989)

There's a fine line between black hat and white hat tactics for SEO. It takes a smart strategist to maneuver this slippery slope without ending up in Google's bad books. Err on the side of caution and refer to Google's Guidelines when in doubt. Always avoid tricks and focus on making your website original, useful, and captivating for users.

"You will have bad times, but they will always wake you up to the stuff you weren't paying attention to." - R. Williams, Goodwill Hunting (1997)

Phone not ringing? Not getting any leads? A lack of sales could be a sign that your website needs conversion optimization work, or that perhaps youre failing to address key parts of the sales funnel and customers are dropping off. While every business goes through its ups and downs, it's the ones that identify and address their weaknesses that stick around in the long run.

"Phenomenal Cosmic Powers! Itty Bitty Living Space." - R. Williams, Aladdin (1992)

Google's colossal powers rule the Internet, and unfortunately there's only a small amount of real estate available for your business. Claim your piece of itty bitty living space by combining strategies suitable for your business. Optimize your website and create great content to attract relevant traffic to your pages.


Digital marketing is ever evolving, and sometimes it can seem like a lot take on. Eat the elephant one bite at a time, and if all else fails, you might find that...

"What's right is what's left if you do everything else wrong." - R. Williams