RobertBrady

/Robert Brady

About the Author: Robert Brady

Robert Brady is the head PPC wizard at Righteous Marketing, a Google AdWords Certified Partner and Microsoft adExcellence Member. He manages PPC accounts for both small and large businesses and offers a PPC training program for the DIYer.

Righteous Marketing

LinkedIn PPC: 5 Common Mistakes To Avoid

With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for [...]

By | March 6th, 2017|PPC, SEO|0 Comments

3 Ways To Kill It With Extended Text Ads (ETAs)

With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs. ETAs are the new [...]

By | September 21st, 2016|PPC|Comments Off on 3 Ways To Kill It With Extended Text Ads (ETAs)

How To Use Facebook & Twitter PPC To Build Your Email List

Building your email list is a common goal of virtually all websites, whether an ecommerce store, an industry blog or a brick and mortar store. Email consistently provides one of the highest ROI channels for online marketing, contributing an average [...]

By | June 6th, 2016|PPC|Comments Off on How To Use Facebook & Twitter PPC To Build Your Email List

How To Test & Optimize PPC Ad Campaigns (Part Two)

As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight as [...]

By | March 30th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part Two)

How To Test & Optimize PPC Ad Campaigns (Part One)

You planned, researched, built and launched your perfect Pay-Per-Click (PPC) campaign. It's out in the world bringing customers to your store, whether physical or digital. Now you can just sit back and start counting the money right? NO! PPC should [...]

By | February 15th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part One)

Profit From These Real World Small Business PPC Examples

As a small business there are so many thing to manage with your online marketing: SEO, PPC, email marketing, PR, blogging, etc. Horror stories of businesses making mistakes seem to be all over the internet. But what about the SMBs [...]

By | December 15th, 2015|PPC|Comments Off on Profit From These Real World Small Business PPC Examples