So you know what Facebook is, and you've probably used Google Analytics, but have you ever considered Facebook Analytics? In a world where Facebook is often more popular with users than the 'all powerful' (sic) Google, it's your best best to tune in and capitalize on this social networking giant.
FaceBook Me Already!
Ever heard that term from your teenage son or daughter, while he or she's on the phone with their best buddy? Socializing on the net has truly evolved over the last three to four years, and 'facebooking' has become akin to 'googling' as a verb in our daily rhetoric. Darn, that's a lot of people spending oodles of time on this one interface isn't it? Wouldn't it just be great if I could find a way to send them targeted messages in way that would be relevant and also a value-add? Hmm.... That got me thinking...hmm
A FaceBook Baazaar
There's something inherently cool about small niche markets popping up as a result of a bigger movement. Just like our well beloved 'paid links' and 'paid reviews' industry popping up as a result Google's great PageRank idea (sic), it was inevitable that a marketplace for Facebook related ventures would emerge as well.
Facebook Business Solutions
Facebook's recent launch of an advertising platform catered towards the opportunity of sending targeted, relevant messages to an audience that can sliced by any demographic or psychographic. But while social ads, customized fan pages, and user insights based on who's clicking on your social ads are all great inroads into understanding the average Facebook user's behaviour, nothing hits the sweet spot like a well designed Facebook app.
And yes, there's a marketplace for Facebook apps too!
Nice eh? Studying the value proposition behind these Top 10 Facebook apps can yield some unique insight into what works and what doesn't on a community such as FaceBook. One can only imagine the potential in such applications, especially when you add in the mix of a sticky concept, a large user base, and frequently updated fresh content.
I wish I'd made up the table above (it'd be great linkbait), but a well deserved mention goes to Adonomics, the company responsible for tracking metrics around new and emerging Facebook apps. Adonomics seems to have done all the right things, in capitalizing on the Facebook apps market as a very lucrative middleman.
Here's a rundown of the services they provide:
- Application Promotion
- Application Monetization Services
- An Application Marketplace
- Buying/Sponsoring an Application
Quite a bit of information to chew on eh? There's many ways to leverage Facebook for your business, it's a just a matter to work with the right people to figure out what that optimal strategy would be...