Supermetrics is a browser extension that allows you to export the necessary data for your video channel or a particular video. You can choose among three versions: a free trial, pro, and super pro version. The app integrates Google [...]
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services [...]
What can I say about an Analytics Audit that has not been said before? The answer is simple: nothing. It is also impossible to cover a thorough Analytics audit in one short post. That said, it does not mean [...]
Over the past decade, there’s been a swift surge in the volume of data businesses have available at their disposal – specifically when it comes to website analytics and SEO. While this is good news, the fact remains that raw [...]
A/B testing tools have their origin in web design, and the concept behind them is simple. For example, you’ve got a website with a front page designed to get visitors to buy something. Sales aren’t where you’d hoped they were, [...]
Around 250 billion emails are sent each day. In order to stand out from the crowd, your email marketing campaign really needs to grab the attention of your audience. There are several methods to do this – a while ago [...]
Creating content is only the first step of the content marketing process. After producing carefully thought out content and distributing it to your audience, the next step is to measure the success of your efforts. Why? Because data is necessary [...]
Here are some facts: The online retail business market is estimated to reach USD 6.7 trillion in 2020. - Frost & Sullivan, 2015 90% of consumers research online before buying. - MyCustomer, 2012 60% of consumers start their research using [...]
Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing Ads, Facebook, [...]
If your site has a lot of content pages, analytics can be a challenge. Sure, you can identify the best and worst performing pages, but how can you analyze the performance of different categories, different groups, of content as a [...]
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