Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a [...]
With digitization, Search Engine Optimization (SEO) has undoubtedly become an integral part of any business that has an online presence. Millions of users are searching the internet every day to find something or the other. And SEO can certainly improve [...]
You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you [...]
YouTube is one of the most widely visited websites. The video sharing platform currently attracts over a billion users—about a third of all Internet users who all collectively generate billions of views. YouTube’s widely recognisable format and presence on the [...]
Twitter’s analytics dashboard is home to some of the most important data about your Twitter account. In this article, we’re going to look at how you can benefit from your Twitter analytics data. We have a list of 12 [...]
Influencers have taken the marketing industry by storm. And by now, most marketers are familiar with planning and executing influencer marketing campaigns. But even if they can successfully execute their campaigns, they still face the challenge of measuring their [...]
I. What Is A Traditional Digital Analytics Methodology? There is a common belief among most project managers that digital analytics projects are difficult to manage. Digital Analytics project management differs from most other field’s project management in that a [...]
There is arguably no free resource that’s more valuable to today’s online business than the Google Analytics platform. It’s a tool that would normally cost thousands of dollars per year, but is Google’s gift to you. Having said that, are [...]
It used to be that marketing was separated into distinct channels—online, print, and television. In the past advertisers would market their products or services on these channels. Sales would increase but the problem was being unable to glean conversion [...]
The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power [...]
