It's overwhelming when you first want to educate yourself on how to build a web-presence for your company: boat loads of forums, an awe inspiring amount of blogs, endless directories -- just a ridiculous amount of information.
You just have to jump in, focus and keep moving so you don't crash and burn. Don't be frightened; understanding the web circus just requires some time.
Here are some friendly tips on how to stay calm during the process:
You don't have to figure out the whole web by the end of the month. Take your time. Start by dipping your toe into the water to see if you are ready to dive in. If you take your time and approach things methodically you might end up finding little locations that you never knew existed that are perfect for your company to be visible on.
Track Your Efforts
A robust spreadsheet recording your efforts and growth will help out tremendously.
There is a lot happening online; if you don't consolidate your research you might find yourself running around in circles and not getting anything productive done.
When you start marketing your own website, momentum can be a huge advantage over your competition, so track your steps.
You Can Never Educate Yourself Enough
There are many locations and communities online where you can educate yourself at your leisure. There are an immense amount of blogs, web communities and many videos circulating the web that discuss every single thing you need to know to have the proper knowledge to execute your own internet marketing efforts.
Schedule Things Out
If you have to juggle your SEO efforts with actually running your company you could find yourself stretched very thin.
Construct a realistic schedule in conjunction with your other business obligations so you keep the wheels spinning smoothly.
Don't Stress About Your Competition
The goals of your search marketing should not revolve around just removing your competition from the equation.
Build your brand, create awareness around your company; if done right you will put a dent into your competitions visibility.
Realize that some of your competition might have been visible online for many years...
Remember: Things Take Time
Your attempt to market your own online business will happen with much less stress once you understand that everything you do online requires time and patience to mature.
Progress will come but you have to be prepared to be tolerant and take the time to build your online marketing efforts every single month consistently.
Don't Stare At Your Rankings Everyday
Do you enjoy watching paint dry? If you do, then go ahead and try to watch your rankings every day... Otherwise, spot-check your rankings status once per month. Search rankings take time to grow; looking at them every day is not going to help you focus.
Maciej (ma-chi) is the SEO Director of a Naples, FL based inbound marketing company, Brandignity, helping small to mid-sized businesses with full service SEO plans, pay per click advertising, blog writing and social media.