We " you and I " often talk about how to write, how to blog. Especially when you want to make the best impression.
Heres what we came up with:
Write me a letter. A short letter from the heart, one meant to really help me.
Write To A Friend
Picture someone you like or love.
She has started a business. She relies on you to give her real advice.
Theres no faking it this time. No fluff.
Youre writing to her: this needs to be for real.
Whether she makes money and earns a living or loses everything " depends on you.
This time, youre playing with lives.
Write As If It's The Last Time
Write as if this is your only chance to help your friend.
You cant convey all your marketing knowledge, SEO strategies, caveats, what ifs, and cool tool tricks in this short time.
Don't try to tell it all: anything important will drown in a sea of information.
Make it matter. Make your words matter. Make your message matter.
Write What You Know
Write what you know about things you know. Dont fake it.
Remember the last time you heard someone fake it on something you know all about?
Dont be that douche.
Pick One Thing
Focus on one single thing within one single topic.
Find the heart of your post and stick to it.
Take what doesnt belong away and use it for another post.
One post: one idea.
Keep It Simple & Short
Hey, my mom wont let me swear so thats what I say KISS stands for " and Im sticking to it
Your friend isnt a professional; you are.
Talk straight. Say what you have to say as cleanly and simple as you can.
If you can say what you have to say without the need to define words, then you know youre done.
Tell Me How To Do
Make what you write actionable.
Everybody says make a business plan " but how do I do that? How do I make my business fantasy a business plan?
Don't tell me what to do; tell me how to do it.
Every douche can say market on Twitter or get a Facebook page. Only you can say how to do what so that it really happens.
Im learning, just like you.
Dont write how astounded you are at how many people dont get it. Thats me youre talking about. Your wife. Your husband. Your friend.
The reader isnt stupid: shes your manager.
Don't Set To Impress
Forget about impressing other professionals: it doesnt happen.
Dont worry. Its not you; its them.
Forget about rockstar fame: its fake.
Keep writing and you will impress. With a post you thought least likely to do so.
Question: what's your guiding principle to make it matter? You can leave a comment by clicking here.
paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges.
People who know me know I love coffee.