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What Can Marketers Do About Ad-Blocking?

Ad viewability is a major concern for marketers and advertisers. And between ad-blocking and flawed viewability standards (which seemingly get harder to enforce by the day) there is plenty to be concerned about. In addition to worrying about programmatic [...]

By | August 30th, 2017|Marketing|Comments Off on What Can Marketers Do About Ad-Blocking?

The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

"Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory [...]

By | August 10th, 2017|Marketing, Social Media Marketing|Comments Off on The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

How to Get More Positive Customer Reviews [Without Being Annoying]

We’re all influenced by online product reviews, whether they’re positive or negative. 61% of customers read online reviews before making a purchase decision. They help eliminate doubt among potential customers and also play a role in your search engine [...]

By | June 26th, 2017|Marketing|Comments Off on How to Get More Positive Customer Reviews [Without Being Annoying]