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The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

"Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory [...]

By | August 10th, 2017|Marketing, Social Media Marketing|Comments Off on The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

How to Get More Positive Customer Reviews [Without Being Annoying]

We’re all influenced by online product reviews, whether they’re positive or negative. 61% of customers read online reviews before making a purchase decision. They help eliminate doubt among potential customers and also play a role in your search engine [...]

By | June 26th, 2017|Marketing|Comments Off on How to Get More Positive Customer Reviews [Without Being Annoying]

6 Visual Content Marketing #Stats (& How To Take Advantage Of Them)

Experts predict that, in 2017, content marketing will be tougher than ever. Thought leaders like Mark Schaefer even consider the possibility of content marketing being unsustainable in the near future. In what he describes as the “Content Shock”, Schaefer [...]

By | May 19th, 2017|Marketing|Comments Off on 6 Visual Content Marketing #Stats (& How To Take Advantage Of Them)

How To Increase App Installs Via Quora & Reddit

With the number of apps increasing every day, marketers keep devising different strategies and finding hacks to increase app installs. Most marketers focus on optimizing app store pages, building a community, tracking advertising campaigns, being active on social media [...]

By | May 11th, 2017|Marketing|Comments Off on How To Increase App Installs Via Quora & Reddit

Optimizing YouTube For E-commerce In 2017

As broadband Internet becomes more widespread and accessible across the world, the share of video content is rapidly and inevitably growing. The majority of users regard video as the easiest medium to perceive. It is only natural, then, that YouTube, [...]

By | May 5th, 2017|Marketing|Comments Off on Optimizing YouTube For E-commerce In 2017