How Do I Add My Business to Google
Creating a free Google business listing – also known as a Google Business Profile – is a powerful tool [...]
What is PPC?
Want to learn about PPC advertising and how it can boost your business but not sure where to start? [...]
How Do You Advertise on YouTube?
Learn how to advertise on YouTube. Read Our 10 Easy Steps to Success (Plus Pro Tips)As advertisers across the [...]
Google’s Leaked API Documents & User Behaviour Signals
I want to talk about the Leaked Google Search API document that Rand Fishkin wrote about earlier this week. It’s great to [...]
The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE)
Learn How to Master the Impact of Google Search Generative Experience (SGE) In the ever-evolving world of [...]
AI In Search: What It Is & What It Does
Search engines are increasingly not just using but relying on AI to improve the efficiency and accuracy of search results. [...]
20 Lesser Known SEO Related Tools
Technical SEO Tools SEO Spider Tool A nice crawler that identifies technical issues that can affect a site's SEO [...]
How To Use Your Analytics In An Actionable Way
We all know analytics is important. Crucial maybe, even. It has handy metrics like pageviews and number of users, [...]
Meta Magic: How Title Tags & Descriptions Help Drive Search Success
Meta tags, especially the <title> tag and meta descriptions, are an important component of on-page optimization, albeit in different ways. [...]
Understanding SEO vs. PPC: Timing and Strategy for Optimal Results
## SEO and PPC Defined The goal of both SEO and PPC is to get more and better qualified traffic [...]
Online Competitors vs. Business Competitors in SEO Keyword Research
In the digital age, the line between online and offline competition has blurred, but there's still a significant difference between [...]
Debunking Link Building Myths and Revealing Effective Tactics
In SEO, link building is said to play a pivotal role in boosting your website's visibility and ranking. But [...]
Maximizing Ad Revenue with Google Ads Audiences
Targeting the right audience is key to making your ads work well. Google Ads has a feature called Audiences that [...]
Beyond Keywords: Leverage Topical Maps for Content Coverage
Getting your content to stand out among the sea of information online is no small feat. That's where a [...]
Use Google’s Helpful Content Patents As Content Creation Playbook
Google's helpful content update marked a significant step in the search giant's ongoing effort to ensure that users are [...]
Everything You Need to Know: SEM and Paid Ads
Much like SEO, paid advertising has evolved significantly since it became available to businesses. From spray and pray, which [...]