Social Media Marketing

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Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy

The key to any successful ad strategy is successful targeting. It’s simple, if you don’t target the people that matter you won’t be getting conversions. Of course, you also want to make the most out of your ad spend. [...]

By Jordan Bucknell| May 1st, 2018|PPC, Social Media Marketing|Comments Off on Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy

Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers [...]

By | March 21st, 2018|Social Media Marketing|Comments Off on Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

Where Are the Female Influencers?

A really interesting study came out from digital marketing firm Collective Bias. They wanted to look at the demographic of female social influencers and how they used different social platforms. Their primary platform of focus, however, was Snapchat, which [...]

By | January 15th, 2018|Social Media Marketing|Comments Off on Where Are the Female Influencers?