Social Media Marketing

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Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers [...]

By | March 21st, 2018|Social Media Marketing|Comments Off on Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

Where Are the Female Influencers?

A really interesting study came out from digital marketing firm Collective Bias. They wanted to look at the demographic of female social influencers and how they used different social platforms. Their primary platform of focus, however, was Snapchat, which [...]

By | January 15th, 2018|Social Media Marketing|Comments Off on Where Are the Female Influencers?

10 Things To Do On Social After A PR Crisis

Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others. Some companies handle crises on social [...]

By | November 9th, 2017|Social Media Marketing|Comments Off on 10 Things To Do On Social After A PR Crisis

Twitter Optimization: How To Benefit From Your Twitter Analytics Data

Twitter’s analytics dashboard is home to some of the most important data about your Twitter account. In this article, we’re going to look at how you can benefit from your Twitter analytics data. We have a list of 12 [...]

By | September 25th, 2017|Analytics & ROI Analysis, Social Media Marketing|Comments Off on Twitter Optimization: How To Benefit From Your Twitter Analytics Data