Social Media Marketing

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How Influencers Can Stand Out on Social Media

Influencer marketing saw 198% rise in 2017 owing to its efficiency at spreading brand awareness and generating leads. In fact, 39% of marketers believe that influence-generated content is capable of outperforming brand content. We can full well expect 2018 to [...]

By | July 16th, 2018|Social Media Marketing|Comments Off on How Influencers Can Stand Out on Social Media

Introduction to Pinterest SEO

Pinterest is a powerful platform for marketers and business owners — in fact, 69% of people browsing Pinterest find an item they purchase or plan to buy, compared to just 40% of people browsing Facebook. Marketers are wise to [...]

By | June 12th, 2018|Social Media Marketing|Comments Off on Introduction to Pinterest SEO

Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy

The key to any successful ad strategy is successful targeting. It’s simple, if you don’t target the people that matter you won’t be getting conversions. Of course, you also want to make the most out of your ad spend. [...]

By Jordan Bucknell (Guest Poster)| May 1st, 2018|PPC, Social Media Marketing|Comments Off on Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy

Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers [...]

By | March 21st, 2018|Social Media Marketing|Comments Off on Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat