Social Media Marketing

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The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

"Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory [...]

By | August 10th, 2017|Marketing, Social Media Marketing|Comments Off on The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

Video Technologies Set To Make A Big Splash In Social Media

Video has already vastly transformed the social media marketing landscape, massively boosting engagement levels and helping brands connect with audiences in a variety of new and often meaningful ways. As bandwidths become greater, mobile internet data gets cheaper and video [...]

By | August 8th, 2017|Content, Social Media Marketing|Comments Off on Video Technologies Set To Make A Big Splash In Social Media