Everything You Need to Know | GA4 Edition
You don’t just want data; you want actionable insights. And like most businesses, you’ve most likely been relying on [...]
How to Choose the Right Agency for Your Organization
Choosing the right agency is about finding a balanced strategic, operational and execution alignment that will work best for [...]
3 Phase Approach to Evaluate Performance Marketing Initiatives
What gets measured, gets managed. The success of your performance marketing initiatives depends on what you measure. It is [...]
Leverage the Synergy Between Inbound & Performance Marketing
The either/or mindset no longer serves your organization’s best interest. Leveraging the combined effect of inbound and performance marketing [...]
5 Paid Advertising Tactics to Improve Performance Marketing
If you aren’t optimizing your paid advertising efforts to improve their performance, you aren’t making the best use of [...]
How CRO Boosts Performance Marketing
A million people may visit your site, but how many of them become customers? Conversions matter: that’s where Conversion [...]
SEO for Performance Marketing: You Can’t Afford to Ignore It
To truly reap the benefits of performance marketing, you must look beyond its application to paid activities alone. Between [...]
3 Must-Know Determiners to Boost Performance Marketing
There is no one-size-fits-all strategy in the virtual world. The key is to find the right approach for your [...]
Maximizing Your E-Commerce Sales:
A CRO Audit Guide
Conversion rate optimization (CRO) is the process of improving your website’s performance by making it easier for visitors to [...]
Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential [...]
A Year in Review: The Digital Marketing Trends That Defined 2021
There’s no denying it: digital marketing has become the backbone of businesses worldwide, helping them to maintain a connection [...]
The Basics of Video Marketing
Last night I dreamed that I was sitting in a meadow with a small pink pig, scratching it behind [...]
Just How Much Do Google Reviews Impact Your SEO Ranking?
Is there a link between search engine optimization (SEO) and Google reviews? If there is, how much does it [...]
Search Engine People Announced as a 2021 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they [...]
How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted [...]
The Power of Personalization in Digital Marketing
Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an [...]
