Email marketing has been and will continue to be one of the most popular and effective marketing tools online. The reason for that is simple more than 25% of the human population has an email address! This takes marketing for products to a whole new level and all the latest trend reports show an increase in email marketing efforts.
Although it looks quite simple, email marketing can be a tricky strategy, especially if you are doing it for the first time. This is why I wanted to review the top 10 most impressive email marketing stats that most webmasters don't even realize:
1. 33% of email recipients open emails based solely on the subject line [tweet]33 perc. of email recipients open emails based solely on the subject line[/tweet] and 69% report email as spam solely based on the email subject line [tweet]69 perc. report email as spam solely based on the email subject line[/tweet]
Be very careful when writing your email subject line! I can't stress this enough the subject line is the difference between a successful and a poor email marketing campaign. I am big fan of MailChimp and they have a very good guide on what it takes to produce an email subject line that works. To keep it short try to be as descriptive as possible and offer and overview of the content of the email. Another good tip comes from Adestra subject lines shorter than 10 characters have an open rate of average 58%.
2. Personalized subject lines are 22.2% more likely to be opened [tweet]Personalized subject lines are 22.2 perc. more likely to be opened[/tqeet] and for B2B companies subject lines containing "revenue", "money" and/or "profit" had the highest CTR [tweet]for B2B companies subject lines containing "revenue", "money" and/or "profit" had the highest CTR[/tweet]
Keeping your audience in mind is very important and for that reason make sure you do your homework analyze your audience and find out what kind of subject line they expect to see. For example, if you are running an online store, you might consider creating a subject line that includes the name of the recipient.
3. 43% email recipients report emails as spam based on the from name [tweet]43 perc. email recipients report emails as spam based on the from name [/tweet] and 82% of email recipients open emails from companies [tweet]82 perc. of email recipients open emails from companies[/tweet]
The from name is also crucial for the success of your email marketing campaign. If it does not present your brand in a proper way, you are likely to get very low CTR for all of your emails. This is why, always try to use your brand name or in case this is not relevant, try to be creative and avoid using keywords.
4. Emails containing social sharing buttons have 158% higher CTR [tweet]Emails containing social sharing buttons have 158 perc. higher CTR [/tweet] and 72% of B2B buyers are very likely to share useful information via email [tweet]72 perc. of B2B buyers are very likely to share useful information via email[/tweet]
People love to share information with each other! This is a well-known fact, but you will be amazed to find out how few of the webmasters actually follow it. Before sending your email to your subscribers make sure you have 2 things in place buttons for sharing in popular social networks and via email, as well as call-to-action at the end of the message.
5. 56% of businesses plan to increase investment in email marketing in 2013 [tweet]56 perc. of businesses plan to increase investment in email marketing in 2013[/tweet] and email marketing spend grows by 10% every year [tweet]email marketing spend grows by 10 perc. every year[/tweet]
Compared to the other online marketing channels, email marketing definitely remains the most preferred one. The reason for this is quite simple when compared to popular channels like PPC and Banner ads, email marketing has the highest CTR and ROI. If you are still not using email marketing as a way to promote your products or services, keep in mind the following interesting fact 27% of the consumers say that their favorite companies should invest in email marketing.
6. 44% of all email recipients made at least one purchase in 2012 based on promotional email [tweet]44 perc of all email recipients made at least one purchase in 2012 based on promotional email[/tweet]
The email marketing stats cited above speak clearly about themselves 1 out of every 2 people being subscribed for email updates converts! Another interesting stat is that 7 out of 10 people said that they used an online coupon or discount code from an email the prior week.
7. 64% of the decision makers read their emails on mobile phones [tweet]64 perc of the decision makers read their emails on mobile phones[/tweet] and 35% of all business professionals check emails on their mobile phones [tweet]35 perc. of all business professionals check emails on their mobile phones[/tweet]
Go mobile! Smartphones are becoming part of the everyday life of millions of people every day do not miss potential customers by making your emails inaccessible on mobile devices. Here I should also mention that, according to eConsultancy's Email Marketing Census for 2013, 39% of all internet marketers do not have a strategy for mobile email marketing.
8. 88% of women say promotions have motivated them to subscribe for more email marketing updates [tweet]88 perc of women say promotions have motivated them to subscribe for more email marketing updates[/tweet], as compared to only 70% of men
The gender of your subscribers is something very important to consider, when crafting your email marketing strategy. According to leading online researchers women are more active when it comes to opening emails, clicking on links and subscribing for email updates. Recently a study on the 2012 Email Marketing Trends has shown that women are 10% more likely to click on a link in an email than men.
9. Emails sent on Monday tend to have the highest conversion rates [tweet]Emails sent on Monday tend to have the highest conversion rates[/tweet], while emails sent on Tuesday have 44% higher Open Rate [tweet]emails sent on Tuesday have 44 perc higher Open Rate[/tweet]
The exact time to send your newsletter, of course, depends solely on your targeted audience, but the overall stats show that if you are looking to get maximum effect from your email send it on Tuesday between 8 AM and 12 PM.
10. There are 3.6 billion email addresses in 2013; by 2016 there will be 4.3 billion [tweet]There are 3.6 billion email addresses in 2013; by 2016 there will be 4.3 billion[/tweet]
Although there are many companies that claim that emails will die out pretty soon, the trends regarding new email addresses show something completely different not only will email marketing not die, but the audience is constantly growing!
Recommended Readings + Sources
Images via Email Marketing Facts & Stats [INFOGRAPHIC]
25 Mind Blowing Email Marketing Stats via Salesforce.com