Google DEMOSLAM: What you NEED to know

by Mick Higgins October 20th, 2010 

bodyslam Google today launched Demoslam. Demoslam is a battleground for technology lovers. It really is compelling to see how people can take a piece of technology and add flare to it. The Mount Rushmore slam of Google Goggles in this week’s preseason battle displayed the range and quality to the product.

The initiative has quite a broad target market. All tech enthusiasts will naturally be interested; however Google also hope this platform can help out the often less tech savvy mom and popsJ. Tech demos can be quite mundane, and allowing users to exhibit what they like about tech products adds flare, and intrigue to the experience.

TechCrunch were first to report the existence of new Google product Demoslam. They were made aware of the URL demoslam.com on Monday. They were not given any further information simply the link, which directed to you a beautiful display of HTML5. TechCrunch speculated that Google were preparing to host some sort of competition for developers to exhibit HTML5.

Welcome to the Google Creative Team!

After reviewing the privacy policy, I noticed in section 11, that if you compete in Demoslam (a.k.a Google Technology Idol) that although you retain copyright of your content, you are entitled to zero if your slam becomes a worldwide advertising campaign. From watching the preseason slam, you get the feeling Google could end up sitting on a goldmine of creative to use in advertising of future products. This type of how to advertising has already proved very successful for Microsoft and their Windows 7 was my idea”.

11. Content license from you

11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services. By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services. This license is for the sole purpose of enabling Google to display, distribute and promote the Services and may be revoked for certain Services as defined in the Additional Terms of those Services.

11.2 You agree that this license includes a right for Google to make such Content available to other companies, organizations or individuals with whom Google has relationships for the provision of syndicated services, and to use such Content in connection with the provision of those services.

The Skinny

  • Anyone can enter
  • Since the project is called Google Slam, I am assuming use of a Google product is mandatory.
  • Upload to YouTube first then claim credit on Demoslam
  • If one of the featured slams chosen you compete for the title of slam of the week. Win and your prize is entry to the Hall of Demo Champions
  • “How to” Tech advertising is very appealing to the consumer
  • Although you retain copyright of your content, Google effectively owns your content and is free to reuse, sell, or distribute your content.
Mick Higgins

A marketing graduate with itchy feet, I moved to Canada from my native Ireland in late 2009. My passions are marketing, media, advertising and sports.

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