Last year I wrote a post on how to find infographic link opportunities using Google Image Search. What's great about that post is that it helps you find places already showcasing your infographic, but may not be using the desired links or proper attribution for the work. But what if you want to find a relevant site that doesn't yet showcase your latest infographic, or you want to find an outlet for your next infographic? What then?
Finding Sites Through Search
One of the quickest ways to find new opportunities is to run various queries through your favorite search engine and hopefully identify some outlets with similar content that may be a good fit for your brand or your graphic. To start run more broad queries followed by the word infographic to find sites that may host more general infographics related to your subject matter. For instance if you were a pest control company and you were thinking of doing an infographic on Summer pests and how to prevent them, perhaps you would run a query like "Summer infographic" or "bug infographic" and identify if there are any related sites out there that may host related content that may be a fit.
After you've gone through a couple of pages and noted any possible outlets, you can take it a step further and run the same queries through Google's image search. Here you can find actual infographics that are related to your subject matter and the sites hosting them may be a fit. With image search you can take it a step further and run queries more specific to the graphic you are considering creating to find graphics that are already out there about the subject matter. Not only will this potentially uncover new opportunities, but it may give you some ideas on what to put in your graphic or improve upon in your graphic.
In both instances you're looking for topically relevant sites, or sites that will provide not only a possible link and some added visibility but some relevant traffic to your website. For instance I recently helped a client distribute an infographic about water waste caused by poor irrigation and other household mishaps on a site dedicated to social good. It worked in this case, because there was an entire section of the site dedicated to the environment and the water crisis.
Finding Sites Through Pinterest
Pinterest is a visual content paradise and infographics are no exception. While Pinterest is a great place share your infographics, its also a great place to find places for your infographic. Using the same method outlined for search you can search Pinterest for pinned images related to the keywords you're search for. While Pinterest takes a bit more time because of the extra clicks to find where the images are hosted, its a great resource for finding image based content that people are already consuming and sharing from a website.
Start your queries focused solely on Pins, but then dive deeper by searching for Boards related to your subject matter and see if there are any additional opportunities.
Again, the purpose of this exercise is to find relevant sites that may be interested in hosting your graphic or even sharing your graphic with their audience. What's eve more intriguing about Pinterest is that it will help you identify websites worth targeting that already have an audience engaged in sharing and pinning their content. Obviously if you are looking to get some added reach out of your graphic this is good to know.
By searching for relevant partners to share or host your infographic you ensure that the people seeing your content are already interested in the subject matter and you will hopefully relevant links as well as relevant traffic for your business. Links and exposure from these sites will be much more valuable than the kind received from generic infographic submission sites and blogs.