One Week of Sphinn SEO Lessons

by Ruud Hein May 16th, 2008 

What valuable lessons, if any, do we teach on Sphinn regarding SEO?

A high-level analysis of one week of Sphinn postings.

The Selection

I'm coming at this from an angle where a non-SEO site owner says "hey, I have to do something... now let's learn from the best".

I sifted through the  900+ items posted between Friday May 9 00:00 and Thursday May 15 24:00, culling the ones that seemed to convey real value for a newcomer and dropping items like "30+ Weird, Educational and Stupid Search Screenshots", "Trolls or Upset Customers? Do You Know the Difference", "Exercises For Lower Ab Workouts" or "Is Bebo better than Facebook? Creating a profile network".

As much as possible I dropped questions that didn't seem to provide a definitive answer of value to the newcomer. I forgot about insider discussions, insider watercooler jokes and a whole bunch of other stuff.

In short, I sat down and looked at what I could learn from Sphinn were I new to SEO and get some answers.


I did 3 rounds. Once picking everything that seemed plausible. Second round I went over those items and picked out the good stuff. Third time around was on the article level where I had to let go of some forum spam, some article directory content and posts that in 100 words would repeat the question they had raised.

The Results

The results were surprising.

After round 1 and 2 I ended up with a little over 90 items that has passed the smell test.

By the end of round 3, which coincided with having compiled the lists, 57 items were left on the table.

Let me be honest with you; I hadn't expected this. The idea for this post was one that had me doing an evil laugh. The idea was more along the line of a linkbaity "24 Sphinn Contradictions" or "The Top 10 Things Sphinners Disagree On" ... But no, if you stick with it and dig down deep enough, there's actually some pretty solid material to go with.


Hiring SEO

The SEO Basics

A Bit More Advanced SEO

Keywords & Keyword Research

Links & Link Building

Web Analytics

WordPress & Blogging

Duplicate Content


Theoretical Discussions & Opinion

Images courtesy of Dean Terry and l0ckergn0me

Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

You May Also Like

17 Responses to “One Week of Sphinn SEO Lessons”

  1. Nick James says:

    Great list, Ruud. I think in amongst the noise, the spam, and the occasional spats, there is still a great deal of good stuff being submitted. Stuff that spans the whole internet marketing/seo/social media spectrum. I must admit I don't spend as much time there as I once did, but even occasionally dropping in can unearth great, eye-opening posts.
    (Thanks for the link BTW)

  2. Ruud, once again you have outdone yourself! Where the heck do you find the time to do so much useful research, writing, and testing each week AND handle clients?

    Great post, it would be nice if you made this a weekly Sphinn roundup. I really like the fact that you filtered out all the crap and left the substance.

  3. MiriamEllis says:

    Hi Ruud –

    That's one of the coolest things about SEO…almost everything you need to know is out there, just waiting to be read. I love that!

    Thanks for including us in your list!


  4. Utah SEO says:

    If you could just do this every week that'd be great :)

  5. Hobo says:

    Might be cool to differentiate the ones that went hot

  6. […] enorm liste over linker til SEO-tips Kom over denne p

  7. Sarah says:

    I really enjoyed this piece there are a lot of great resources referenced for the newbie internet business owner.

  8. […] campaign. writer Ruud Hein provides an excellent look at how important keywords and keyword phrases are to your […]

  9. This is interesting, I did not previously think abuot using Sphinn for anything. I love the shirts on those girls, they are pretty cool.


  10. […] Week of Sphinn SEO Lessons I just happened upon Ruud Hein's great list of one week's worth of SEO lessons from various search marketing people who have had their SEO posts submitted to […]

  11. […] One Week of Sphinn SEO Lessons […]

  12. Ruud, you introduced me to a bunch of new posts there, and I appreciate you taking the time.

    However, I strongly disagree with you about my 30 weird screenshots post. Granted, the title sucked (I had no idea what to title it) but if you actually go through those screenshots, there's plenty of advanced ideas and things to learn from there/see what the competition is doing.

    I think further proof of the value in that post is that two of the ideas shared there were seen in different forms elsewhere – one of the screenies got posted on its own to Sphinn, and Nicky Cakes had a guest poster who won his contest share a PPC tactic that was featured in my screenshots.

    So I sucked it up on that title. Have a second look at that post. I'll bet you learn something.

  13. One might think that Matt Cutts really IS God… I mean – standing between two nice girls etc.

    Are on my way to California and I'll have to ask him, I guess…

  14. […] having looked at one week of Sphinn SEO lessons it's time to put a number on […]

  15. […] One Week of Sphinn SEO Lessons Search Engine People- Tons of Reading […]

  16. I have always been trying to educate business owners whom are totally new to SEO, however most of the time it is hard to explain. Your list will be of great use for me to highlight some of the more important pointers. Thanks for your time doing so.

  17. […] Week of Sphinn SEO Lessons I just happened upon Ruud Hein's great list of one week's worth of SEO lessons from various search marketing people who have had their SEO posts submitted to […]