20 Things You Don't Know About Google

by Ruud Hein September 1st, 2009 

Count the facts, keep score and rate yourself.

If you know…

0: "Google, you say?"
1-5: you've heard about Google
5-10: you're informed
10-15: you're a practicing SEO by day, running a money-making web empire by night
15-19: you can, and do, say "Googledance" with a straight face
20: … get a life …

The Facts

1. Adwords accounts for 99% Google's annual revenue.

2. Google's advertising revenue in 2008 was $21 billion

3. 1.35% of the US' Adwords advertisers make up 80% of Google US ad revenue

4. Adwords as we know it used to be called Adwords Select. The top banner position was sold old school style through a program call Adwords Premium.

5. The first Adwords Select ad was in 2000 for live mail-order lobsters.

6. Google's pricing mechanism where the winner pays the runner up's price was devised to prevent super-inflated bid prices but the second-price auctions resulted in higher prices for Google right away.

7. In 2009 Google began showing ads based on their previous online activities. User patterns are segmented in 20 categories and roughly 600 subcategories.

8. In 2008, 80% of 80,000 typo-squatting domains in the US alone were funded through Adsense.

9. Google's query forecasting models are founded in their efforts to understand and predict Adwords pricing and click patterns.

10. Although it doesn't like to talk about using user data, Google cross references everything. "We have temperature data, weather data, and queries data, so we can do correlation and statistical modeling."

11. In the last 10 years Google's latency has gone from 1000ms to 200ms.

12. In the last 10 years Google has made seven major rearchitecture changes.

13. Compared to 1999 Google's index is now 100x larger but they update it 10,000 times faster.

14. Google catalogued its trillionth web page in 2008.

15. To translate one sentence Google does a million lookups in a multi-terabyte data structure.

16. To punish itself for artificial link inflation (paid links) Google penalized itself in 2009 by lowering the PageRank of it's Japan domain from PR9 to PR5.

17. Since January 2009 Gmail regularly beats YouTube in market share by US visits and is the 2nd most popular Google property.

Visits to Gmail surpass YouTube

18. The 3 largest traffic drivers for Gmail are Google, Facebook — and Yahoo! Mail…

19. To encourage developer teams to move to new servers Google uses auctions where teams bid how many extra computers dedicated to their service it would take for them to move; the lowest bidding team wins.

20. In 2007 Google announced it will award $20 million to the 1st private team which builds a robot — and puts it on the moon.

Want to check for yourself? Sources: SEO Book, Wired & Wired, New York Times, Labnol, Matt Cutts, Hitwise, The Register, The Guardian

Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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11 Responses to “20 Things You Don't Know About Google”

  1. Nice, fun and informative facts about Google. But, if we follow the lines of your own rates about Google related knowledge, you Ruud, get a life! ;) (just kidding).

  2. kang badot says:

    nice article, thanks for sharing about google, it's very helpfull

  3. PANDU says:

    Wow..Thanks for your info,that nice for newbie like me.I hope you can teach me more about seo:)

  4. SEO says:

    I'd better go around and do some research about SEO.

  5. KEYWORDS says:

    I am a freshman about SEO. I learn something from this..

  6. [...] 20 Things You Don't Know About Google | Search Engine People | Toronto [...]

  7. Jage says:

    richer my knowledge about google…

  8. 20 interesting things.
    I've already knew 12.

  9. [...] we need to know about Google. In an eye opening article by Search Engine People's Ruud Hein "20 Things You Don't Know About Google" you can learn something new and in most cases be very surprised at what you did not know. Here is [...]

  10. Great post! Some interesting facts in there.

  11. samantha says:

    #16 is very interesting and funny. I like how they penalized their Japanese site for paid links. >_<

    The robot to the moon one I heard somewhere before. Great little tid bits on Google!