5 Tips for SEO Copywriting

by Leah Baade June 24th, 2011 

writing

1. Focus on 2 to 3 keywords per page

Any more than that and the keywords will lose their impact — and search engines may penalize those pages for keyword stuffing (a spammy practice that wont get you very far).

2. Keywords placement

Keywords should be near the beginning of your titles.  Search engines "read" from left to right, so to say, just like we do.

Also place your keywords at the beginning, middle and end of your page or post. This shows the search engines that you're not just stuffing all of your keywords in at the beginning.

3. Use bold, italics, or heading tags

Search engines will pick up on the emphasis and may give those words or phrases some extra priority. (Read more about using h tags and alt tags for SEO).

It can also create a secondary reading path to help people skim through your content.

4. Use synonyms

Its going to looks silly using the same keywords over and over " the copy just wont read smoothly. Become friends with your thesaurus. After all, not everyone is searching the same exact search phrase: one person's "garbage can" is another's "waste basket".

5. Write for your readers first

The content has to make sense, and it has to be congruent with what the person was searching for. If not, they wont stay and they certainly wont become your customer.

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SEO Copy will Get You Customers

Copy is what ultimately converts your sites visitors into customers. It also determines how theyll even find your website in the first place.

Organic search is when a person types a search query into the search engine, such as Google. What will differentiate yours from the millions of pages out there? Whats the magic that will tell the search engines to rank your page above all of the others in the search engine results pages (SERPs)?

Search engine optimization (SEO).

SEO is the placement of keywords (the words and phrases people are most often searching) throughout your webpages.

Tips for SEO

1. Focus on 2 to 3 keywords per page. Any more than that and the keywords will lose their impact, and the search engines may also penalize those pages for keyword stuffing (a spammy practice that wont get you very far).

2. Try putting your most important keywords near the front of your titles. The search engines read from left to right, just like we do.

3. Putting your keywords and phrases in bold, italics, or heading tags. The search engines will pick up on the emphasis and give those words priority. (Read more about using h tags and alt tags for SEO http://www.leahbaade.com/tags. This will also create a secondary readership path to help people skim through your content.

4. Make sure your keywords show up at the beginning, middle and end of your page or post.

5. Frequency " aim for 5-7% keyword density.

6. Use synonyms. Its going to looks silly using the same keywords over and over " the

SEO Copy will Get You Customers

Copy is what ultimately converts your sites visitors into customers. It also determines how theyll even find your website in the first place.

Organic search is when a person types a search query into the search engine, such as Google. What will differentiate yours from the millions of pages out there? Whats the magic that will tell the search engines to rank your page above all of the others in the search engine results pages (SERPs)?

Search engine optimization (SEO).

SEO is the placement of keywords (the words and phrases people are most often searching) throughout your webpages.

Tips for SEO

1.       Focus on 2 to 3 keywords per page. Any more than that and the keywords will lose their impact, and the search engines may also penalize those pages for keyword stuffing (a spammy practice that wont get you very far).

2.       Try putting your most important keywords near the front of your titles. The search engines read from left to right, just like we do.

3.       Putting your keywords and phrases in bold, italics, or heading tags. The search engines will pick up on the emphasis and give those words priority. (Read more about using h tags and alt tags for SEO http://www.leahbaade.com/tags. This will also create a secondary readership path to help people skim through your content.

4.       Make sure your keywords show up at the beginning, middle and end of your page or post.

5.       Frequency " aim for 5-7% keyword density.

6.       Use synonyms. Its going to looks silly using the same keywords over and over " the copy just wont read smoothly. Become friends with your thesaurus. Because, after all,

7.       Write for your readers first. The content has to make sense, and it has to be congruent with what the person was searching for. If not, they wont stay and they certainly wont become your customer.

SEO writing can be tricky to get the hang of at first. To make it easy on yourself forget about the keywords in  your first draft. You can always go back and put them in later. Chances are, if youre providing good content thats focused on the topic your keywords will already be there.

Leah Baade is a copywriter in Victoria, BC. She also offers content marketing and social media consulting.

copy just wont read smoothly. Become friends with your thesaurus. Because, after all,

7. Write for your readers first. The content has to make sense, and it has to be congruent with what the person was searching for. If not, they wont stay and they certainly wont become your customer.

SEO writing can be tricky to get the hang of at first. To make it easy on yourself forget about the keywords in your first draft. You can always go back and put them in later. Chances are, if youre providing good content thats focused on the topic your keywords will already be there.

Leah Baade is a copywriter in Victoria, BC. She also offers content marketing and social media consulting.

Leah Baade

Leah Baade is a copywriter in Victoria, BC. She also offers content marketing and social media consulting for businesses and nonprofits.

Leah's blog

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12 Responses to “5 Tips for SEO Copywriting”

  1. Kate says:

    I would like to add one thing: Always remember; first place – the user, second place – SEO.

    • Leah Baade says:

      I absolutely agree, Kate. Even if your site ranks well in the SERPs, people aren't going to stick around to read it if it's sloppy and obviously written to please the search engines. Your visitors are there because they want to solve a problem. Help them with this and chances are good that you'll succeed with your SEO.

  2. Leah,

    Thanks for the powerful, yet simple SEO copywriting tips!

    I'm amazed at how many people just never follow the basics.

    Great job!

    Merrill

  3. Leah Baade says:

    Thank you, Merrill.

    There are so many skills to learn today that business owners just do have time to learn them all. And that's ok. That's what I'm here for :)

    I'm hoping that this post, and others like it will help people realize how easy it is to get started and incorporate these techniques into their everyday, online writing. It just takes practice, and after a while it becomes a habit.

  4. As managing editor for our SEO services, I find that writing for keywords rather than content is the worst trap you can fall into. Any consumer savvy enough to find your content online is smart enough to recognize a plug and/or spamming when they see it. I agree with Leah. Copywriting should be an extension of the services a company provides their customers. When creating content with that mind, the keywords will fall into place naturally for a good copywriter.

    • Leah Baade says:

      Thanks for your comments, Penny.

      Yes! Always, always write for the readers. I think that we can expect great innovations from Google (and others) in the way websites are ranked. I really do believe that good writing and quality content will be rewarded, and the search engines will get much harder to game.

      As for your second comment, funny enough I only had a typewriter and no computer until about 4 years ago. How quickly things change :)

  5. [...] Search Engine People publicó un articulo en el que se muestran 5 consejos para hacer un contenido: http://www.searchenginepeople.com/blog/5-writing-tips.html. A continuación los [...]

  6. Hey, Leah,

    Strictly as an aside, I had to smile at your graphic. I guess vintage typewriters are cool in concept, but unlike computers, they don't work without paper.

    I really did enjoy your article. It's nice to have a solid affirmation of my own opinions now and again.

    • Leah Baade says:

      Thanks, Maureen. It seems that there are different opinions about keyword density. I'm going to say you need to go with synonyms. Use them as much as you comfortably can for the page to read well. A lot of bloggers use tools or formulas but you can have success with a little common sense. Don't use a keyword too many times or it'll look forced and like obvious keyword stuffing.

      In light of the Google's recent changes? I'm still sorting that out! They seem to be really rewarding content. I'm hesitant to make any kind of recommendations today. They do seem to be cracking down on keyword optimized anchor text, both in your internal links and any backlinks (yours or others').

      Basically Google wants you to be authentic, and provide genuine content. They want to reward quality – http://insidesearch.blogspot.ca/2012/04/another-step-to-reward-high-quality.html

      Looks like the game is changing…

  7. Hi Leah, I always pick up a great tipe from your posts. Great stuff;)

    How many times should the SEO keyword phrase be used on ONE page?