Riding on the wave of image based social media sites Pinterest has captured our attention. Some times it's a marketers best friend. It can drive product awareness, sales, traffic and even links. At others...it can be the most confusing part of your day. "What in the world are you supposed to 'pin'", you might be asking? "I mean...I'm pretty sure no one wants to look at pictures of my products over and over right?" Right. Let's take a look at some of the most popular types of pinnable content to get your creative juices flowing!
1) Scenic: People like pretty pictures. People love pictures of places they would like to go. Pinterest is a very aspirational place, as you'll begin to see over the next few examples. This type of content can be tricky to align with your product or brand unless you're selling vacations, cameras, or content about a particular location unless you're willing to stretch. But don't let my lack of creativity stop you. Get brainstorming!
2) How-To and DIY: People on Pinterest are among the most ambitious in the world. They like to create things, organize things, paint things, etc. Or...at least that's what their Pinterest boards would have you believe. Visual tutorials and craft DIY projects are basically King of the Hill in Pinterest-Land.
3) Humorous: Funny wins almost everywhere. Especially on the internet. Pinterest is no different. Funny is also hard to do right. I'd highly recommend doing a gut-check on any types of funny content you try and create. Don't have a funny product? Well neither did the Blendtec guys. Neither did Oldspice. Get creative. Or make one up (see example below). Protip: Have friends, family, grandmothers, etc look it over. Make sure you're not getting pity laughs either!!
4) Recipes/Food: Foodies unite. On Pinterest. Creative recipes. Healthy recipes. Ridiculous recipes. They're all there. People love them. Be sure to invest in a good, high quality picture of your creation to really showcase the...yum.
5) Cute: What is true elsewhere on the internet is true on Pinterest. Cute rules. Animal pics are probably the top of this list. Would a baby fit in your product? Can a kitten use your product? Snap a pic and let the magic begin!
6) Novel: Anything unusual, creative or just downright neat works incredibly well on Pinterest. People feel inspired by the vision and creative by association.
7) Mason Jars: Yes indeedy do. These little guys are experiencing a renaissance perhaps largely in part because of Pinterest. Thus - their own category. Often seen in wedding and decorative boards, they can also be found in healthy eating boards and organizational boards. People love the iconic vintage item repurposed. Can you find a creative fun way to work mason jars into your product experience?
That should help get you started. One of the best ways to find ways to get your brand/business on Pinterest successfully is to get going on there yourself. Spend some time figuring out what people like, how they share and what gets shared around often. Before you know if you'll be a Pinterest pro!!
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Kristy Bolsinger is a Senior Associate at PwC in Seattle, WA. She has previously worked at Ant's Eye View (acquired by PwC in 2012), and RealNetworks (GameHouse). Prior to her time at RealNetworks, and Ant's Eye View - Kristy was working as a Social Media Marketing Consultant and completing her MBA at Willamette University. She maintains a social media blog and can also be found on Twitter, Facebook and LinkedIn.