I'm President and CEO of Search Engine People Inc. I'm a sports fanatic, particularly hockey, but in reality just about any sport. If Toronto had a dog sled team … I'd probably try to get season's tickets.

Guess I'm fortunate … I'm very happily married, and am a father of three spirited kids (two girls and a boy). They tend to like sports too … imagine that.

I've got an BA in Economics, and an MBA from Wilfrid Laurier University … go Hawks go!

I'm a tremendous fan of all things science and the internet, and particularly how the internet is changing our behaviours. I'm always looking to connect with more people interested in the same topics as I am, so I'd encourage you to "Friend me" in all the social media below if that's you too!

Jeff's Recent Posts

• Search Engine People Ranked Top SEO & Pay-Per-Click Management Company in Canada
  

  Media release For immediate delivery (AJAX, ON DECEMBER 5, 2011) Search Engine People, has been named the top Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Management Company in Canada by Topseos.com, the independent authority on search vendors. The Topseos.com lists for December 2011 showcase the top 30 SEO and PPC firms in Canada. Companies were [...]

• SEPers Are Always on the Job [Photos] #awesome
  

  People at SEP are into their jobs. How much? Just see what they do when they're not in the office!

• The Case For Optimizing for 'Your Business Name Reviews' in SERPs
  

  Searchers can identify those companies with "questionable intent", by looking at reviews of a company.

  In doing so, many businesses are failing to keep up with the times, and adapt what they optimize their sites for within search engines.

• All you Need To Know About Online Business Reviews and Ratings
  

  Interesting facts about ratings and reviews with recommendations about how these findings can be utilized for maximum benefit.

• Happy 10th Anniversary SEP!
  

  Its true … yesterday (yes the 10th anniversary of September 11, 2011) is also the 10th anniversary of Search Engine People. In the 10 years since our inception, SEP has grown to become a team of 60+ people, a far cry from the office I originally maintained in the sunroom of my house. Thanks: SEP [...]

• Search Engine People makes 3rd consecutive appearance on the PROFIT 200
  

  Toronto, May 31, 2011— Search Engine People Inc. (SEP) today announced that for the third consecutive year, it has made the top 100 companies on the 23rd PROFIT 200 list of the Fastest-Growing Companies in Canada. SEP’s rapid growth in recent years has been exceptional, earning it the 34th spot on the Profit 200 list. [...]

• Search Engine People Inc. Launches TV campaign May 31st
  

  Toronto, May 31, 2011 – Search Engine People Inc. (SEP) today announced that for the first time, it will be launching a television commercial aimed at the southwestern Ontario market. The commercial will assume the same basic messaging as the company's radio commercials, focusing on the fact that the company is not a “jack of [...]

• If Canada Post Strikes, Here Are 6 Options To Keep Cash Flowing
  

  The union representing Canada Post employees is once again talking strike. Though it still may be avoided, I'm an advocate of planning for such possibilities in advance … because the effects of just such a prolonged strike on unprepared companies could spell the end for those companies. The reason; the demise of many companies is [...]

• Search Engine People Inc. Speaking at SES Toronto 2011
  

  For Immediate Release: Toronto, Ontario – May 18, 2011 Search Engine People Inc. (SEP) today announced that for the 7th consecutive year, it will be speaking at the Search Engine Strategies (SES) Toronto 2011 conference held June 13th and 14th at the Hyatt Regency on King. In fact, SEP has secured two speaking spots. In [...]

• Should Startups Invest Heavily in SEO?
  

  I read with deep interest today, an article in the Financial Post titled Marketing: Is SEO DOA? In this article, Chris Dixon, CEO of Hunch blogged that startups should not rely on SEO as a core marketing strategy. I wanted to weight in on this article, because a definitive "YES and "NO" is incorrect … [...]