1. One Box Results Can Decrease Click-through On Organic Results By 65% In a working paper, Zhenyu Lai and I measure the impact of OneBox by using a quasi-experiment before and after the introduction of Google Flight Search. Using a third party data service, we compare user behavior on searches across thousands of search queries [...]
1. We Use Facebook Out Of Boredom And To See What Friends Are Up To – The Atlantic 2. Mali Gives .Ml Domain Registrations Away For Free – The Guardian "The new scheme is being operated by Freedom Registry, the company which operates a similar .TK system for Tokelau – the tiny cluster of coral [...]
1. Google Is Helping To Fuel A Dramatic Surge In Ivory Demand Source: The Guardian Google is helping to fuel a dramatic surge in ivory demand in Asia that is killing African elephants at record levels, a conservation group claimed on Tuesday. The Environmental Investigation Agency (EIA) said there are some 10,000 ads on Google [...]
1. The Bra Fitting Algorithm Source: New York Times "True&Co's innovation is to put a batch of bras into customers' hands so they can choose what fits best. New customers take a quiz – modeled on the ones in Cosmopolitan magazine that Ms. Lam fondly remembers filling out in high school – to collect the [...]
I like Google. And I'd like Google to like me. Although it's all very up in the air-ish we know that the rel=author and related stuff that Google's doing is going to be used at some time. Be it for better personalized search results, really useful targeted advertising, or a boost in ranking for specific [...]
1. Google's Ad Quality Team Stats Data Sets Range In The Billions "Our data sets contain billions of observations before any aggregation is done.Even after aggregating down to a more manageable size, they can easily consist of 10's of millions of rows, and on the order of 100s of columns." – Nick Chamandy, statistician at [...]
How To Not Make The Mistake 15 Million Posterous Bloggers Made With 63 Million Pages
Blogging service Posterous closes. It's taking 15 million blogs with 63 million pages down with it. Any service, any business, can fail at any time. Yours can too – but only you have your best interest in mind. Others will throw you under the bus, and drive it, as long as that serves their business [...]
1. Godaddy's Ad Campaigns The Brainchild Of A Woman[tweetthis id=1]Those Godaddy Ad Campaigns? The Brainchild Of A Woman[/tweetthis] [...] the person behind all these testosterone-laced campaigns is a woman: Barb Rechterman, GoDaddy's longtime senior executive VP and chief marketing officer [...] I feel like a lot of people would be surprised to learn that it's [...]
Understand What Eric Schmidt Really Said About Authorship & Author Rank
What Eric Schmidt said: "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance." – Eric Schmidt What people read: Content written by Google+ [...]
1. This Year There Will Be More Mobile Internet Devices Than Human Beings And those devices suck bandwidth. "Mobile video already makes up more than half of the data transmitted worldwide, the company says – and by 2017 it will make up two-thirds of it. [...] smartphones consumed 92% of global mobile data traffic, despite [...]
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