/Ruud Hein

About Ruud Hein

I love helping to make web sites make it. From the ground up if needed. CSS challenges, server-side scripting, user and device friendly JavaScript tricks search engines have no problems with. Tracking how the sites perform and then figuring out how to make that performance and the tracking better. I'm passionate about information. No matter how often I trim my feeds in my feed readers (yes, I use more than one), I always have a couple of hundred in there covering topics ranging from design to usability, from SEO to SEM, from life hacks to productivity blogs, from.... Well, you get the idea, I guess. Knowledge and information management is close to my heart. Has to be with the amount of information I track. My "trusted system" is usually in flux but always at hand and fully searchable. My paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. It's good to have you here: pleased to meet you!

Site-Wide Title Width Calculator For SEO (Google Pixel SERPs)

Search engines "cut-off" titles that are too long. This can lead to the rather unfortunate consequence that your most important information in your titles and descriptions are not visible in organic search resuls leading to fewer clicks.

Used to be that [...]

By |June 30th, 2015|SEO|4 Comments

Addressable Market: Using Marketing Concepts To Understand (& Do) SEO

Look at marketing ideas another way and you have a better understanding of what search tries to accomplish. Look at search another way and you have a better understanding of marketing.
By |May 12th, 2015|SEO|1 Comment

A1 Website Analyzer: SEO Audit Tool & Website Crawler

A1 Website Analyzer is a powerful SEO audit website crawler that installs on your computer like regular software. It can extract all technical and on-page information you need to perform a complete audit. It doesn't require any running subscription to [...]

By |April 27th, 2015|SEO|Comments Off on A1 Website Analyzer: SEO Audit Tool & Website Crawler

How To Pick The Right Domain Name

Picking the right domain name for your online business.
By |April 14th, 2015|Web Design|Comments Off on How To Pick The Right Domain Name

7 Hashtags Turned Bashtags: Lessons Learned

1. Coca Cola #MakeItHappy
Coca Cola's social media marketers came up with a cute idea. Add #MakeItHappy to a negative tweet and Coca Cola's Twitter bot will pick it up and use the message's characters to create a cute ASCII art [...]

By |February 12th, 2015|Social Media Marketing|2 Comments

This Is The Uncut Commun.it Review – Twitter's Only Real CRM Tool

The hardest thing to do on Twitter is to give attention to those that deserve or require it versus those that demand it.

The former are your customers, your evangelists, your supporters, your prospects. The latter is anyone who happens to [...]

By |February 13th, 2014|Social Media Marketing|3 Comments

What Google's Keyword Data Grab Means — And Five Ways Around It

Google is rolling out encryption of all organic (non-paid) searches: every organic search will show as (not provided) in your analytics.

Google does continue to provide this data for paid search (Adwords PPC).

What That Means For Your [...]

By |September 24th, 2013|SEO|4 Comments

10 Things We Didn't Know A Week Ago [Week 16]

1. One Box Results Can Decrease Click-through On Organic Results By 65%

In a working paper, Zhenyu Lai and I measure the impact of OneBox by using a quasi-experiment before and after the introduction of Google [...]

By |April 19th, 2013|SEO|Comments Off on 10 Things We Didn't Know A Week Ago [Week 16]

10 Things We Didn't Know A Week Ago [Week 15]

1. We Use Facebook Out Of Boredom And To See What Friends Are Up To - The Atlantic

2. Mali Gives .Ml Domain Registrations Away For Free - The Guardian

"The [...]

By |April 12th, 2013|SEO|Comments Off on 10 Things We Didn't Know A Week Ago [Week 15]

10 things we didn't know a week ago [Week 10]

1. Google Is Helping To Fuel A Dramatic Surge In Ivory Demand Source: The Guardian

Google is helping to fuel a dramatic surge in ivory demand in Asia that is killing African elephants at record [...]

By |March 8th, 2013|Company News, SEO|2 Comments