When a stranger asked people waiting in a copy shop if he could go before them "because I have to copy something" no-one answered "well, duh, it's a copy shop!" but instead let the man go first.
Without the "because" clause? Not so.
"Because" signifies such a strong causal, rational relationship that even when the logic is far gone, our minds go like "well … that made sorta sense, doesn't it?"
"… Because You Deserve It"
Handing reasons to a prospect on why to buy something is not easy, especially not in copy.
Because offers a natural way to play it broad. To tell the story. Which is interesting because…
"… Because You Can Hear The Difference"
- "People care"
- "Because people care"
- "Money matters"
- "Because money matters"
- "Google knows search"
- "Because Google knows search"
The statements with a because in it seem to matter more. They imply some sort of added value.
They form the end of a story.
Things have been brought to their logical conclusion.
Because words matter.
(If you liked this you might enjoy How To Write So It Matters )
paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges.
People who know me know I love coffee.