It serves local business owners well to remember that it's better to have a compass to guide the way rather than have a map that's set in stone

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The good news is that ranking locally is infinitely easier than ranking regionally or nationally.

It all starts with understanding how to optimize your website….aka on page optimization.

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Follow these tips to stay on the safe side of Google Places' quality guidelines

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Did you know Google applies localized search to YouTube as well?

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Social media is a direct offshoot of local search and is the modern equivalent to word-of-mouth advertising. Both users and search engines are taking notice making social media an increasingly vital element to any marketing strategy

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For most local business owners, the term hashtag isn't new to them by any means; yet if you asked many local business owners, they might not be able to tell you exactly what a hashtag is or how to use them. But the truth of the matter is they can really help boost your business [...]

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There are a vast amount of opportunities for local businesses out there on the web. Claiming your listings on the search engines is just the first step. Your next step is up to you, but I recommend the following…

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One of the biggest steps in the "life" of a small business is changing their office address. It is equally important for their online presence as it is offline. Google, as the local search leader, likes to go very harsh on businesses deciding to change their core information (name, address, phone number – NAP). If [...]

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I think you'll find my suggestions surprisingly simple, hardly time-consuming, and enlightening in the sense that by doing them, you'll actually grow to understand your marketplace infinitely better than you would if you did not optimize your site for local search.

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The internet enables you to get in front of many people worldwide, but when you are just like many small local businesses or companies, world domination isn't actually a useful goal. Targeting the people who may use your services or buy your products is the main goal. You want to do everything you can to [...]

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