/Local Search

How To Rank In The Top Spot For Local Search Queries

No matter how unique your business, there's a pretty good chance there is at least one other like it. And it's probably located in or near your business area.

Because there's so much competition, it's important to [...]

By |August 27th, 2015|Local Search|2 Comments

3 Easy To Implement Google Tips For Local Businesses

Local SEO puts your business in front of potential customers ready to hire or buy services like yours within your geographical area.

I will teach you three tips that help you gain visibility in search engines. These tips are extremely easy [...]

By |June 15th, 2015|Local Search, SEO|2 Comments

5 Of The Best Local SEO Tools To Help You Be Efficient

Local SEO is a unique beast for me. For years, I specialized in SEO for ecommerce, but with time and some change, I now find myself working specifically with small local businesses. It's a new challenge that I'm really enjoying. [...]

By |March 4th, 2015|Local Search|Comments Off on 5 Of The Best Local SEO Tools To Help You Be Efficient

You Too Can Succeed With These 5 Outstanding Local SEO Campaigns

After the release of Google's Pigeon update in mid-2014, local search became more important than ever. Some businesses - such as those from the jobs, real estate, film and insurance industries - tumbled from their original search rankings. Others were [...]

By |March 2nd, 2015|Local Search|6 Comments

How To Remove Bad Reviews From Google Local By Responding

We all know by now that more and more people are using their cell phones to find products and services.

In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That's a lot of online Local searches.

Google themselves have produced research showing that over 55% of people doing a search on their phone take a conversion action within 1 hour, and 84% of mobile searchers take a conversion action within 5 hours.

Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.

.

So then why is it that there are so many businesses on Google Local with unanswered negative reviews? Do businesses think in 2015 that no-one uses Google?

[...]

By |February 19th, 2015|Conversion Optimization, Local Search, PR|3 Comments

Local SEO For Multiple Locations

If you have a business with offices in different towns, or if you are a service provider who services a geographic range, you want to optimize your website for each specific location.
To Begin:

Create a page for each area where you [...]

By |January 19th, 2015|Local Search|1 Comment

5 Marketing Tactics For Your Local Business

Local Businesses are not so different from big corporations, except from the scale at which they operate. Taking advantage of what Digital Marketing has to offer can help you to grow your business on the long term.

Whether you are a [...]

By |December 3rd, 2014|Local Search|Comments Off on 5 Marketing Tactics For Your Local Business

Local SEO For The Holidays (5 Point Checklist)

If you haven't started preparing for the holidays yet, don't panic. While the holidays are quickly approaching and many companies may have a jump start, it isn't too late to put a plan in place and make sure you're taking [...]

By |November 20th, 2014|Local Search, SEO|Comments Off on Local SEO For The Holidays (5 Point Checklist)

Google's Test to Target Users with Ads across Mobile and Apps

Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of [...]

By |October 14th, 2014|Analytics & ROI Analysis, Local Search|Comments Off on Google's Test to Target Users with Ads across Mobile and Apps

Promoting Local Content For Local Links

In my experience most businesses in North America undervalue the power of local search.

There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses.

The beauty of local [...]

By |October 9th, 2014|Local Search, SEO|1 Comment