Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of browsing the web is not necessarily new for end-users. Numerous users report using app stores [...]

Promoting Local Content For Local Links

by Jon Ball October 9th, 2014

In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into offline purchases, and rather quickly as [...]

How Keyword Ranking Reporting Is Leading You Astray

by Douglas Karr October 1st, 2014

The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We've tried and tested them all and have honestly been dissatisfied with the majority. Most of them have not kept up with significant algorithm changes and do a poor job [...]

Decrease Your Website’s Bounce Rate Today

by Chris Marentis September 25th, 2014

National and local internet marketing experts agree that excessive bounce rates can kill SEO strategy. More important, elevated bounce rates are often indicative of something much worse. High bounce rates can be a telltale sign that your website needs to be redesigned. Users don't like things to be difficult, its one of the cardinal rules [...]

SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the Google Pigeon update turns the spotlight on local search. The focus on natural content and [...]

Foursquare Makeover – A Prettier Version of Yelp?

by Chris Marentis September 5th, 2014

Foursquare has undergone a complete overhaul, but it is difficult, at first glance, to differentiate exactly what makes the new Foursquare different from other major local business listing services such as Yelp. One of its most notable qualities is its value proposition; Instead of giving generic reviews, it provides reviews that are customized for the [...]

Geo-fencing technology is significant due to its intuitive awareness of geographical location. It takes into account not only the local Internet user's exact location, but also the location of nearby features that may be useful to users. In addition to being convenient for individuals, the use of local search marketing such as geo-fencing can prove [...]

The Growing Importance of Online Reviews

by Chris Marentis August 26th, 2014

Online reviews are no longer only important for businesses that want to build hype on Yelp or Angies List. Great reviews can help SEO campaign efforts, boost AdWord efficacy, and make shared endorsements more effective on Google. Numerous internet marketers should not be surprised to learn that 88 percent of customers trust reviews from a [...]

Google My Business is a significant update for managing your local business on Google Maps and Google+. This online marketing tool is aimed to consolidate the features of Google+ and Places for Business into one easily accessible dashboard. Business owners will notice the new interface is more convenient and more organized, allowing you to access [...]

Local Keyword Research in 2014 and Beyond

by Mike Wilton July 18th, 2014

Last year I did a lot of writing around the web focused on local keyword research, so much so that I had vowed not to do any content on the subject matter in 2014, but alas here we are and I'm doing another piece on local keyword research. Overall the fundamentals of local keyword research [...]