Decrease Your Website’s Bounce Rate Today

by Chris Marentis September 25th, 2014

National and local internet marketing experts agree that excessive bounce rates can kill SEO strategy. More important, elevated bounce rates are often indicative of something much worse. High bounce rates can be a telltale sign that your website needs to be redesigned. Users don't like things to be difficult, its one of the cardinal rules [...]

SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the Google Pigeon update turns the spotlight on local search. The focus on natural content and [...]

Foursquare Makeover – A Prettier Version of Yelp?

by Chris Marentis September 5th, 2014

Foursquare has undergone a complete overhaul, but it is difficult, at first glance, to differentiate exactly what makes the new Foursquare different from other major local business listing services such as Yelp. One of its most notable qualities is its value proposition; Instead of giving generic reviews, it provides reviews that are customized for the [...]

Geo-fencing technology is significant due to its intuitive awareness of geographical location. It takes into account not only the local Internet user's exact location, but also the location of nearby features that may be useful to users. In addition to being convenient for individuals, the use of local search marketing such as geo-fencing can prove [...]

The Growing Importance of Online Reviews

by Chris Marentis August 26th, 2014

Online reviews are no longer only important for businesses that want to build hype on Yelp or Angies List. Great reviews can help SEO campaign efforts, boost AdWord efficacy, and make shared endorsements more effective on Google. Numerous internet marketers should not be surprised to learn that 88 percent of customers trust reviews from a [...]

Google My Business is a significant update for managing your local business on Google Maps and Google+. This online marketing tool is aimed to consolidate the features of Google+ and Places for Business into one easily accessible dashboard. Business owners will notice the new interface is more convenient and more organized, allowing you to access [...]

Local Keyword Research in 2014 and Beyond

by Mike Wilton July 18th, 2014

Last year I did a lot of writing around the web focused on local keyword research, so much so that I had vowed not to do any content on the subject matter in 2014, but alas here we are and I'm doing another piece on local keyword research. Overall the fundamentals of local keyword research [...]

Google has made life a whole lot easier for local business owners. Google My Business is a unified interface designed specifically for local businesses and large enterprises. It was created to be a user-friendly platform and the quick tutorial below can help almost any business owner get started. A short overview of Google's latest brain [...]

Update: the move has now been completed. Google rolled out the new Google + Local dashboard platform for Canadian business owners back in August 2013. Not all dashboard platforms are fully migrated and business owners have to wait until Google updates automatically in order to experience the new "Places for Business" dashboard. Features & Benefits [...]

How to Implement a National SEO Campaign

by Zain Shah July 3rd, 2014

Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at least in the US) because more than half of all businesses are by definition, small [...]