On August 29th, 2016, Google significantly updated their requirements for adding review rich snippets to local business schema markup. The updated guidelines make it much more difficult for local businesses to use review rich snippets since all reviews must be [...]
If you would have asked a small business owner 10-20 years ago, “What’s your greatest challenge to getting found by new customers?” She may have said something about how her location could be better or he may have [...]
Having a powerful online presence is critical to success. The overwhelming majority of consumers turn to the Web before visiting a local business for the first time, and they are likely to compare pricing with a competitor's while in store, [...]
Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be treated as a separate case and optimized for local search individually.
Businesses can ensure its franchise websites show [...]
It can be difficult for local business with multiple locations when it comes to do the status benchmark. However, it is important to know where you stand, what it needs to be corrected and what is the opportunity for [...]
Facebook has launched a directory that connects users with local businesses and organizations with the best Facebook reviews and ratings.
This can be huge especially now that Google Plus removed almost all the local component from the G+ page. [...]
Businesses with a brick-n-mortar location, or those that serve a specific area, need to capitalize on local search. With consumers searching increasingly from mobile devices, it is even more important.
The fact is that local search results show based [...]