/Local Search

Measurable, Mobile Micro-Moments Reveal Path To Success

Mobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an astounding rate.

In 2015, mobile devices accounted for 51% of total daily digital media [...]

By |January 10th, 2017|Local Search, Mobile|0 Comments

How To Improve Local SEO & 3 Pack CTR

The “3 pack” is the most coveted real estate of local SEO. When someone searches for a location-related keyword, (e.g. dog groomer Portland), it’s the 3 first listings that show in local search results:

And in 93% of searches with local [...]

By |December 14th, 2016|Local Search|0 Comments

How to Get Around Google’s New Local Business Review Guidelines

On August 29th, 2016, Google significantly updated their requirements for adding review rich snippets to local business schema markup. The updated guidelines make it much more difficult for local businesses to use review rich snippets since all reviews must be [...]

By |October 31st, 2016|Local Search, SEO|Comments Off on How to Get Around Google’s New Local Business Review Guidelines

What To Blog For A Small Local Business

What should you say and how should you say it to improve your search engine optimization?

For a small business, blogging can be a powerful tool for increasing traffic and therefore business leads. But about what should [...]

By |October 28th, 2016|Local Search|1 Comment

5 Local SEO Pitfalls That Can Cost You

If you would have asked a small business owner 10-20 years ago, “What’s your greatest challenge to getting found by new customers?” She may have said something about how her location could be better or he may have [...]

By |October 10th, 2016|Local Search, SEO|Comments Off on 5 Local SEO Pitfalls That Can Cost You

If Google Is So Smart, Do I Still Need Local SEO?

Many are the articles that dare to speculate whether SEO and Local SEO in particular have already become obsolete or inadequate to the ever-changing Google search environment. Titles like: “Is SEO Dead?” “Is Technical SEO [...]

By |September 23rd, 2016|Local Search, SEO|Comments Off on If Google Is So Smart, Do I Still Need Local SEO?

Reviewing The Stats: The What, When & How of Consumer Search

Having a powerful online presence is critical to success. The overwhelming majority of consumers turn to the Web before visiting a local business for the first time, and they are likely to compare pricing with a competitor's while in store, [...]

By |May 13th, 2016|Local Search, SEO|2 Comments

Search Marketing Solutions For Firms With Franchises

Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be treated as a separate case and optimized for local search individually.

Businesses can ensure its franchise websites show [...]

By |April 28th, 2016|Local Search, SEO|2 Comments

Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue

When it comes to local SEO, creative local content is one of the best tools to get people engaged with a brand or business. A business's content marketing strategy should include the consistent production of various types of local-focused content. [...]

By |March 23rd, 2016|Content, Local Search|Comments Off on Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue

Benchmark Your Locations With This Local Status Report

It can be difficult for local business with multiple locations when it comes to do the status benchmark. However, it is important to know where you stand, what it needs to be corrected and what is the opportunity for [...]

By |February 24th, 2016|Local Search|Comments Off on Benchmark Your Locations With This Local Status Report